Online Reputation Management: A Good Rep Goes a Long Way
If you’re a website owner you’ve heard of SEO (search engine optimization). You probably engage in at least a few SEO techniques in order to increase your site traffic. You may even have made a dent in the social media marketing plan that you set up at the beginning of the year. Kudos. Taking it one bite at a time will eventually get the job done. Just remember that the rules are ever changing. You have to stay on your toes or you won’t even notice when the crowd rushes right by you using newer, better website SEO techniques. Then there’s the other issue many site owners haven’t yet discovered: online reputation management.
That’s not to say we harbor negative opinions or horrible suspicions of you or your company. We haven’t met you. How could we possibly think badly of you? Now that we have that clear think about this. There are a lot of people out there on the Internet that haven’t met you or had any personal experiences with your company, but they already have a firm opinion regarding your reputation. Many companies are surprised to discover that these firm opinions held by potential customers they haven’t yet tapped already have a negative impression of their company. How is that possible? It’s all due to a lack of online reputation management.
How many negative online reviews are floating around the Internet about your company? How many negative social media posts are on your own wall or on the walls of your customers? Even the most impeccable companies will find that some customers simply find things to be dissatisfied about. These customers are far more likely to leave a public review of their experience than the many happy customers that came before and after them. This difficult scenario that afflicts almost every company can be avoided with proper online reputation management. Actively engage in social media marketing and develop positive customer oriented relationships with users. Respond quickly to negative feedback or complaints with fair solutions. Be a solid presence on the major online review sites and monitor activity related to your company.
Wait! That sounds like a lot of work, doesn’t it? (We didn’t even get to the part yet where you were supposed to think about what type of incentives you could offer happy customers for leaving positive reviews online). Instead we decided that you were far too busy to handle your online reputation management manually. Who has the time?
Instead, you can utilize the recently released Real Reviews, Real Fast™ by Genius Monkey. It’s a newly evolved online marketing tool that facilitates online reputation management so you don’t have to worry about someone leaving with a bad taste in their mouth before you even realized they were interested. With Real Reviews, Real Fast™ businesses are able to harness good opinions of current and past clients, generate positive social chatter, increase positive reviews on the net and facilitate online reputation management. It’s a service that automates what every business should be doing in regards to online reviews and online business listings. Why are we taking such good care of you? It’s because we know as well as you do that there’s not enough time in the day for you to add it to your long list of job duties.