2017 IAB Programmatic Symposium Town Hall Recap: Transparency
One of the reasons everybody use digital advertising is because its the easiest to track right? So why is it so hard to track all your ads all the way from the impression down to the conversion across all devices and networks in analytics?
Genius Monkey offers an all-in-one, fully-managed solution for your brands online advertising campaigns. We offer a complete programmatic advertising suite, from targeting to comprehensive reporting and attribution all the way down to the conversion.
Programmatic Advertising Explained By Genius Monkey
At Genius Monkey, we use the funnel as a metaphor to describe the sales process from the very first contact of a potential customer, to the final purchase of the service or product being offered.
The goal of advertising is to reach the most amounts of people that have the highest propensity to buy, at the lowest cost.
By tapping into most all of the networks (not just a few large ones) and all of the top behavioral database, we bring them into one optimized system that allows the ads to get placed in real time where the customers are most active.
We sat down with Jeremy Hudgens, Senior Vice President and Director of Client Solutions, to discuss how Genius Monkey's platform works. Interview with Tishin Donkersley Chief Editor AZ Tech Beat