With the technological advances that have come about in the last decade, marketers can now drive campaign performance more effectively than ever before. However, this is no indication of a digital panacea, as there are always going to be speedbumps to overcome, and innovations to incorporate.
One of the challenges today's advertisers face, is to harness all of the pertinent data rather than just look at bits and pieces of a partial picture. By applying proper attribution, this obstacle can be eliminated, and you can be given a much broader snapshot of your customers' paths to conversion.
Without Attribution, We'd Just Never Know!
Attribution fuels the ability for us to harvest data. It enables us to give credit where credit is due, rather than counting on first or last click alone, as that does not paint a true picture of the consumer's conversion journey. To ignore all of the steps a consumer takes as he makes his way along his journey would be like throwing the baby out with the bathwater!
According to Jeremy Hudgens, Genius Monkey's CRO and Director of Client Solutions, "Our groundbreaking technology allows us to essentially have 95% to 99% of the data, providing much greater transparency into what's working, and thereby helping to drive better results."
At Genius Monkey, we offer our advanced marketing technology and services that make it possible for clients to reach millions of targeted customers with ease--at a fraction of the cost of traditional marketing.
What's the Best Way to Drive High-Quality Traffic?
At Genius Monkey, we hold to the belief that "Transparency relates to performance." Our state-of-the-art attribution tracking allows us to identify and measure the success of each ad, indicating to us just what type of media provides the best effectiveness for each campaign we run. That's because we run every campaign with our full-service marketing platform that we designed specifically for the real-time digital advertising of today.
Our Genius Monkey team, as a whole, is a big believer in the idea that "You cannot improve what you cannot measure." John Wanamaker, an American merchant considered to be a pioneer in marketing, famously stated, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."
How We Keep our Brands Safe
We implement our multi-layered real-time bot and fraud detection, along with our multi-layered filtering system to assure clients that their brand is as safe as it could ever be. In addition, our dashboard is easy to read, and provides reporting on your ROI and ad-spend effectiveness. With this technology, you'll be able to drive a maximum number of engagements and conversions from as many networks, devices, and mediums as is needed.
We believe that universal compatibility brings in all of the various media outlets, networks exchanges, and DSP's (demand-side platforms) rather than using one network.
We are media and device agnostic, which makes us able to create competition in real-time for the marketing dollars. This results in the ability to reach more targeted people for less money. Our proprietary algorithm, Omni Monkey, gives us the ability to optimize across all variables, including devices and media access points, based on performance.
Being able to master all of these different ways to get in front of the audience is for naught if there is no assurance of reaching the BEST audience. Hudgens stated, "Tapping into all the different behavioral databases to ensure we have the cutting edge and current data to identify and seek out our audiences is something that some of the other various solutions have access to, but very few of them execute fully. But we have a strong focus on being partnered with our clients." says Hudgens.
Many are the advertisers and agencies that strive to run programmatic campaigns in-house, even though they are limited in their tools and outlets. These marketers should partner up with someone who can create and develop new technology in real-time in order to deliver each ad in the most efficient, cost-effective way ... just like we do here at Genius Money!
A version of this article was also published at MarTechOutlook.com. For more, click here: https://ad-management-software.martechoutlook.com/vendor/genius-monkey-every-organization-needs-a-genius-monkey-in-action-cid-250-mid-43.html
Making the Most of Uncertainty