If you've been on the Genius Monkey website recently, you've probably seen a number of videos that we offer on various topics regarding digital programmatic. That's because video is progressing rapidly and will reach new heights sooner than most people would ever imagine. Here are a few statistics that iterate the point:
Videos Boost Conversions and Sales
Genius Monkey has found that the video with the right content can lead directly to more conversions, which leads to more sales. Recent research has revealed that 74% of users who watch videos that explain a particular product, subsequently make the purchase.
Videos Boost ROI
One of the most attention-getting statistics for marketers is the fact that 83% of businesses say that video provides better return on investment. Video production may not be the easiest and cheapest way to go, but it has proven to be well worth the effort and expense invested.
According to Jeremy Hudgens, CRO and Director of Client Solutions at Genius Monkey, "For our company, the foundation of conversions and sales is trust. In fact, the whole idea of content marketing is based on creating long-term relationships, which can only happen if customers trust the brand. Video is one of the most effective ways to instill confidence into your targeted audience members. What that means is that if you truly believe in content marketing, you must also get serious about video."
Videos Will Advance your Site Placement
The time spent by visitors on your site is greatly increased when video comes into play. The search engines get signals from that longer exposure, and that exposure builds trust. In fact, statistics indicate that you're 53 times more likely show up first on Google if you have a video embedded on your site. From the time that Google acquired YouTube over a decade ago, there has been a significant increase in how much a good video can affect your search engine ranking.
Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. And explore the world of interactive videos, to encourage actions even more.
Video and Mobile
Video and mobile make a great couple. In fact, 90% of consumers say that they watch videos on their mobile. From the latter part of 2013, mobile video views have increased by more than 233%. This is good news for marketers, because people love videos and the number of smartphone users continues to increase, so your targeted video audience keeps on growing.
This is yet another example of what Genius Monkey has been preaching for years -- to always stay in front of your audience and be there in the critical moments.
Videos and Email
If you're already creating videos, you'd be remiss if you didn't incorporate them into your email marketing campaigns. An introductory email that includes a video can boost your click-through rate by 96%!
At Genius Monkey, we practice what we preach. A visit to our website is all it takes to see that we honestly believe in the power of video, and how it affects our viewers.
Setting Up Conversions and KPIs (Part One)