More and more, businesses are noticing that mobile devices are playing a highly expanded role in how websites are displayed, especially in the ecommerce world.
A recent study has shown that 67% of people start shopping on one device and finish the buying process on another. And of those people, 90% expect a consistent cross-device experience. In light of this, companies are starting to place a greater emphasis on cross-screen viewing, especially since over 50% of all ecommerce traffic now comes from mobile.
One good example of cross-platform consistency is the use of "Programmatic Display". This is something that allows you to show particular content to specific consumers, at specific times, based on their shopping behaviors, personal profile, level of engagement and particular tastes. Displayed across ALL devices.Continue Reading
Mobile Platforms Are On Fire!