As anyone with more than three hours of corporate experience has perhaps observed and noted, it is true that all major companies presently doing business have to exist in two ways:
Now, wherever these two can overlap, they almost invariably do. But often these aspects of a company's identity run necessarily and inevitably parallel to one another. Imagine how a family-friendly and legitimately wholesome restaurant chain might find it beneficial to adopt an aggressive acquisition strategy for purposes of maintaining a regional foothold. How does that chain's advertising message articulate its outward image while acknowledging its growth efforts?Continue Reading
Using multiple channels to execute your marketing strategy is, often times, a wise choice. But trying to understand and compare data from multiple channels (such as paid search, social postings, email, traditional marketing, etc.) can be overwhelming and very time-consuming. But how else can you capture all your marketing data in one place in order to gain "big picture" insights?
Three words: Data automation aggregation.
Data automation aggregators are third-party platforms that collect, clean, and consolidate data from multiple sources to create a single, manageable format of value-adding product information to boost insights.Continue Reading
This month marks the 10-year anniversary of Genius Monkey. The Genius Monkey dream began back in 2009 when digital advertising as we know it today didn't yet exist. In fact the word "programmatic" wasn't an advertising term that was commonly used like it is today.
Fun fact: Genius Monkey was one of the first organizations to coin the term "programmatic." Pretty cool, right? As we celebrate this special Banana-versary, let's look back on the past ten years of our company's evolution. It's been quite a ride.
Back in 2009 our founders, Seth Hassell and Clint Ethington, who owned several online properties at the time, wanted to come up with a smarter way to advertise and track the performance of online campaigns. In an effort to develop a more efficient marketing strategy, they came up with a bold new idea--a concept we now call "digital programmatic."Continue Reading