On a global level, programmatic adspend has grown from $5 billion in 2012, to a whopping $39 billion in 2017! This is faster than all other digital channels, including social media and online video.
Today's digital marketing has brought about enormous changes in the way we look at the personalization of ads. They are no longer generic—one-size-fits-all—messages; they're catered to specific audiences that, through their online behavior and other factors, have indicated that they are shopping for a particular item or service. This is made possible by the continual advancements in programmatic digital technology.Continue Reading
The cost of human attention has increased 700 — 800% in real terms over the last 27 years. It is the most drastic increase in any business expense over the last quarter-decade. Because of its value, human attention is a commodity in the advertising market. This is why marketers must remain up-to-date with the latest "attention-grabbing" technology as they decide on an advertising platform. They need to take the most cost-effective steps to get the most out of their adspend.
With the mobile movement on fire, it's a constant battle to capture (and keep) the attention of consumers, especially with the continual bombardment of information coming in from every direction, and location. But, the problem herein lies the fact that the human brain can only hold so much data before it stops absorbing, and starts to fatigue. So, the fight to reach and engage targeted audiences just became the "main event."Continue Reading
Currently, in 2017, there are more than 2 billion mobile phone (or tablet) users that have conducted some form of mobile commerce transactions this year. More than 95% of mobile users will use their smartphones to look up information in order to call or visit a store. Mobile devices currently account for 19% of all US retail e-commerce sales. It is expected to become 27% by the end of 2018. This means that 1 out of every 4 US retail dollars will be spent via mobile.
We are living in a culture in which customer expectations have increased exponentially. These new expectations are not "coming soon," it's happening right now—in real-time. Customers want the personalized attention and information they're seeking as fast from the company's employees as they receive from their computers and their smartphones. They want a seamless journey from their desktop, to their smartphone, to the store, and finally ... to the purchase.Continue Reading
As the evolution of effective video ads continues, we constantly see trends that favor this ever-growing form of advertising. Case in point:
Experts at eMarketer anticipate a 24% lift in adspend on digital video in 2017, boosting the total spending to $13 billion. In addition, 75% of that money will be transacted through programmatic means.1
In a study conducted by Yahoo, in conjunction with Ad Perceptions, 251 marketers and agencies were surveyed. What they learned from their findings were these four facts:
A decade ago, television was the way to go for marketers. But it was so impersonal. How many viewers ever thought that the television commercials were tailored just for them and their needs? Nobody, but if they did, they were wrong. But, over the last decade video has made its mark in the ad industry by reaching out to people on a personal and engaging level, and surpassing television by a very wide margin. Digital video ads make it possible for marketers to deliver personalized information that's relevant to the members of the targeted audience. These ads play an integral role in advertising platforms around the globe.Continue Reading