18 November

Holiday Searches

The holiday shopping frenzy has begun, and consumers are increasingly turning to the internet to discover what is in, who they should purchase from or where they should go to find it.

Last year, over half of the holiday shoppers polled said that they would be willing to buy from new retailers. They certainly don't stick with the same vendor just because they have been there in the past. Today's consumers want to find the best product at a fair price, and this is gold for marketers. But this can only be of value to these new retailers if they are on the ball-present when they're needed. And daunting as it may sound, if they are not there, they will not only lose new business, but they will end up losing existing customers as well!

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11 November

Being Present in the Moment

Most brand marketers recognize that we are now living in the future; at least technologically. Now, successful companies are recognizing that they must be there for consumers during the pertinent moments of their purchasing journey.

With the new mobile technology, advertisers can now reach out to more consumers than has ever been possible in the past. Thanks to the advancements in programmatic digital marketing, engaging consumers in all walks of life has become much easier; but they must be present in the moment!

While technology flourishes, there are also complex challenges that arise; begging questions by leading marketers, such as:

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04 November

Ad Blockers - Hindrance or Helpful?

Online consumers are used to seeing ads pop up as they browse the internet. This is not a bad thing. In fact, with the programmatic technology in full swing, these ads can be a great assist to consumers as they search for products and services that they have heretofore displayed an interest in.

That fact, however, has spurred certain technology companies to introduce software that effectively blocks ads from coming through to them, allowing them to surf the internet practically ad-free. These software programs are referred to as "ad blockers."

When first looked at, the statistics regarding ad blockers look like they could be a death sentence to publishers, but fortunately, that is not the case; there is a silver lining to this cloud. According to Jeremy Hudgens, CRO of Genius Monkey, "The silver lining to this is not silver at all; it's platinum!"

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