21 October

The Up and Coming Programmatic Native Ads

Nearly 70% of all smartphone users look at their phones within 15 minutes of waking up each morning. Their uses may vary; glancing at the morning's news stories, catching up with friends or watching videos that entertain them. All said and done, we tend to place our mobile devices right smack-dab in the center of our lives.

Brand marketers have been adept at transforming content for mobile devices, and the advertising industry is continually striving to keep up. Now, however, the industry is beginning to pull ahead as it adopts and incorporates native ads.

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14 October

Digital Advertising and the Super Bowl Frenzy

Brand marketers will give up a record $5 million for a 30-second ad during the FOX broadcast of this upcoming 2017 Super Bowl. However, things are a bit different this year. Because of the chatter about the game happening online, those wanting to market their goods in conjunction with the big game are also pouring record amounts into their digital advertising platforms.

According to Jesse Cahill, head of planning for North America at Essence, "You don't necessarily need to be in the live broadcast with the rise of the cultural wave for particular events. There's a lot that happens before the event, or in the cultural zeitgeist of how people build anticipation for that event, and how that affects people when they're thinking about that event."

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