The Right Tools for the Job

Last week's blog was about the first half of Jeremy Hudgen's presentation to the crowd at the 2018 Digital Summit in Detroit. As promised, this week's blog is about the second half of his presentation, which is about the strategy, tactics and tools of a successful campaign.

It's essential for any marketer to have the right tools for the job, and to deploy the right technology to accomplish it. While there are a lot of new products and technologies coming out, many of them are just shiny objects that offer no solution to your marketing needs. A prime example of that would be geofencing.

Imperative Attribution ... Spread the Word

Some of the most common concerns that we hear at Genius Monkey are:

• I'm not sure that display advertising works
• I've tried it before, but I didn't see the results I wanted
• I have NO idea of how to accurately measure the results

These questions, along with several others are some of the topics that we addressed at the 2018 Digital Summit in Detroit. It was a screaming success, and Genius Monkey was proud to not only be a sponsor, but a contributing organization via the messages delivered by our CRO and Director of Client Solutions, Jeremy Hudgens. He spoke on developing and leveraging programmatic technology, and how brand marketers can be more efficient in how they acquire their media and optimize their messages towards what's actually working. Here are a few of the truths of what Genius Monkey has learned with the many campaigns that we have been involved with: