20 August

Mapping New Markets

For centuries, the Republic of Venice prospered as a direct result of its enormous commercial power throughout the Mediterranean and an economic reach which extended still further. Had the Republic's trade practices been limited to the Italian peninsula or even to Western Europe, its wealth and prestige would have been a fraction of what they ultimately became. Instead, Venetian traders exchanged goods with merchants in modern-day Turkey and places well beyond.

The lesson? Trade has long been international, and political boundaries are often irrelevant to marketplace demands. That's still very much the case, as the ability to buy and sell online creates sales avenues for companies like yours in virtually every region of the globe. But knowing there are markets for your product(s) all over the world is not the same as understanding those markets and the buying trends of customers within them. With a helpful complement of Genius Monkey programmatic advertising tools at your disposal, knowledge of that sort could easily (and usefully) be yours.

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16 August

Setting the Programmatic Pace

Middle-sized to larger companies tend to keep knowledgeable experts of all sorts on the payroll. From a general counsel to a head of Information Technology, every organization needs specialized minds to act in explanatory roles and very often as knowledgeable liaisons.

The reasoning is as sensible as it is obvious - companies like to have trusted insiders to help understand and usefully contextualize complex situations, vendor needs, et cetera. But having in-house advisors does not always equate to having in-house solutions. This is as true of advertising as of legal matters. You might employ a bright CMO who thoroughly understands digital topography, but that same CMO will almost certainly rely on outside technology such as that provided by Genius Monkey to achieve their marketing vision/milestones.

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14 August

Why Some Customers Abandon Ship

As a marketer, have you ever wondered why your customers leave after just two months, or why there's a sudden 60% plummet in your daily average usage? Or, why is it that some days customers just don't convert on the checkout page, and why do 25% of my customers always cancel after six weeks?

If you find yourself wondering what the answer is to these questions, it's probably time you run a churn analysis. This is the process of figuring out why users leave your business, software or product. That's it in a nutshell! If you can reduce your churn by just 5%, you can boost profits by somewhere between 25-125%.

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08 August

Programmatic Digital, the Undisputed Champion

With the technological advances that have come about in the last decade, marketers can now drive campaign performance more effectively than ever before. However, this is no indication of a digital panacea, as there are always going to be speedbumps to overcome, and innovations to incorporate.

One of the challenges today's advertisers face, is to harness all of the pertinent data rather than just look at bits and pieces of a partial picture. By applying proper attribution, this obstacle can be eliminated, and you can be given a much broader snapshot of your customers' paths to conversion.

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07 August

Making Sense of OTT

The viewership space is changing by the moment as viewers themselves are increasingly and consistently engaging with content on their own terms. This is a result of diversifying device technology and the content-viewing habits such diversity supports. The over-the-top (OTT) emergence ensures that finding online content to your liking and making time to view it is wholly individualized in a way that
  • liberates viewers from scheduling/programming constraints
  • requires the strategic casting of a wider net on part of digital marketers.

That said, Genius Monkey has a few insights to share on programmatic advertising and how it relates to the latter item.

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02 August

The Power of Omnichannel: What You Need to Succeed

Understanding the shopper journey is paramount to both your marketing strategy and your desired end results. Without enough accurate data, there's no way to be fully confident in the effectiveness of your ad campaigns, and therefore, no way to know where precious advertising dollars are being wasted. The solution to this comes down to two primary things:

  • Complete omnichannel presence (both online and in-store)
  • Limitless attribution tracking (from impression to final conversion)

In today's rapidly-changing market, the only way to stay truly competitive is by playing the numbers game. Meaning the more channels and mediums you reach and consumer data you collect, the greater your chances are for success. Otherwise, your digital marketing campaign can feel like a roll of the dice. And the last thing you want to do is leave your ROI up to chance.

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