31 August

Speed Matters

Utilizing a deep neural network (a system that has been trained to think like the human brain and nervous system) loaded with a large set of bounce rate and conversion data, researchers were able to determine the rate at which users dropped off as a page loaded. As the load times went from one second to ten seconds, the users were incrementally likely to bounce at this rate:

  • 1 to 3 seconds - the likelihood of a bounce increases 32%
  • 1 to 5 seconds - the likelihood of a bounce increases 90%
  • 1 to 6 seconds - the likelihood of a bounce increases 106%
  • 1 to 10 seconds - the likelihood of a bounce increases 123%

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24 August

Be There in the Moments that Count

Did you know that:

  • Compared to a year ago, smartphone users are 50% more likely to plan on purchasing something using their smartphones to compare availability, prices or customer reviews.
  • Over the last two years, toothbrush searches have increased over 80%.
  • Over the last two years, "best" toothbrushes have increased over 100%
  • Over the last two years, mobile searches for "best" have increased by 80%.
  • We are now 50% more likely to depend on our smartphones to make spur-of-the-moment purchases than we were last year.

More and more people are joining in on the smartphone revolution. In fact, most people own one now, and if they don't, they are behind the times. The information highway is no longer just found in your computer ... it's in your pocket, too! The search behavior of consumers is continually evolving, and their high expectations leave no room for doubt that when they want information, it had better get to them fast, or they'll just move on to the next site.

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17 August

Beacon Technology is Making its Mark

There's a new, cutting-edge technology that's changing the face of retail marketing. It's beacons. Here are a few statistics that may help to emphasize this point:

  • By the end of this year alone, it's expected that there will be over a million beacons installed in stores here in the U.S.
  • Over 40 billion queries for beacon-related content are pulled by Android devices from Google Services each year.
  • Bluetooth beacons are expected to reach a 133% CAGR (compound annual growth rate) between 2016 and 2021 in advertising, retail and personal tracking.
  • There are approximately 570 million users that own Android and Apple smartphones, which are now capable of receiving these beacons.
  • 75% of retailers in the United States have already incorporated beacons into their marketing strategy.
  • According to forecasts by ABI Research, it is estimated that the overall BLE beacon market will surpass 500 million units by 2021.
  • Super-size retailers such as Target and Macy's report that profits have increased substantially with the use of beacons.

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09 August

Annoying Ads - Sometimes Less is More

Have you ever been doing research, watching videos on YouTube or attempting to find a new couch on sale, and you discover that with every page you open, there are more and more adds to contend with? It seems that no matter how quickly you click on the life-saving little "X" in the corner (assuming you even have that option), another ad pops up! Why would publishers do this? They flash banners, they play videos (unsolicited), and implement all kinds of overlays that block you from seeing the content you are trying to see.

One of the advertising "facts of life," which will surprise nobody, is that typically, the more ads a publisher places, the more revenue that can be generated. But is that really the case, or is it possible that in this instance, less is more?

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03 August

Profits Win Over Impressions Every Time

Once again, Forbes.com has published an article by Genius Monkey's CEO, Clint Ethington. It expounds on the importance of sticking to the measurements that most impact your bottom line. The title of the piece is: Profits Are More Important Than Impressions.

Brand marketers tend of focus their measurements on items that, in the long run, don't really matter. These items include viewability, impressions and third-party verifications. The dynamics that count most in today's digital world are Attribution and Conversion. These are the items that have a direct impact on your bottom line.

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