26 August

Reaching Out with Beacons

Marketing advancements working hand-in-hand with technology are once again undergoing major breakthroughs, and Genius Monkey is, as always, on top of the action. We want you to be aware of this up-and-coming tech-assisted form of advertising that is creating quite a buzz in the advertising world ... it's called a "beacon."

Beacons are inexpensive pieces of hardware. They are small enough to be attached to a wall, or placed on a countertop. They're also very battery-friendly, using low-energy Bluetooth connections to transmit messages or prompts directly to a mobile device, such as a smartphone or tablet. They are not Apple device-specific, so they can be used across your entire customer base. In other words, one need only to have a smartphone or a tablet to see it. However, consumers must provide an explicit opt-in, download the appropriate mobile app and provide access to his or her location. The beacon gathers no data or info, it simply transmits a message, so privacy should not be a concern.

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19 August

Virtual Reality's Place in Marketing

Technology is continually advancing in the world of programmatic advertising. And as technology changes, so does Genius Monkey. We have always been on the cutting edge of advancements, ready to implement whatever we can to further the targeting efforts for our clients.

As new technology comes along, we like to share it with our followers. Virtual Reality is one of those advancements that may one day be commonplace in the advertising industry. Whether it will be effective or not still remains to be seen, but we are betting that it will have a place.

Here's an example of how virtual reality may come into play one day:

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05 August

A Benefit of Effective Marketing

In July of 2011, consumers were introduced to a new way of acquiring razors and the blades that go with them. They became available at a fraction of the cost of purchasing them from a retailer, and the goods would be delivered right to customers' doorsteps. It was called Dollar Shave Club.

In July of 2016, the multinational consumer goods company, Unilever, acquired Dollar Shave Club, reportedly paying $1 billion dollars in cash.

This narrative is the perfect example of just what effective marketing can do. It's important to offer quality products, but it's not the products alone that create success, nor is it the price. A company can only achieve a strong online presence and through-the-roof sales because of effective, programmatic marketing; placing ads in front of consumers with the highest propensity to buy.

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