16 July

The Ten Commandments of Attribution Tracking

If you've ever heard any of the sermons that Genius Monkey preaches, you're probably aware of how much we believe in the profound importance of attribution tracking. We know how to help you lead your prospects right down the path to conversion.

These principals are neither hypothetical, nor speculative; they are tried and tested by the specialists at Genius Monkey, and have proven to be incredibly successful. Here is a set of commandments that Omni Monkey (the main brilliant ape of the bunch) has posted. The proof is in the pudding, as they say, and we have a great deal of pudding to look through!

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02 July

Digital Programmatic's Next Big Hit

The most important component of today's programmatic advertising is finding an audience that wants to hear what our clients have to say ... or sell ... or provide. The old "Spray and Pray" methods of marketing are gone. They've been replaced by precision tools that can target virtually ANY genre or special interest group.

But when you consider this rather recent programmatic turn of events and the effect it has had on the entire marketing industry, it's easier to comprehend the vastness of its effectiveness in other fields. As an example, let's take a look at the music industry.

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