27 July

Why Marketers Need Effective Video Ads

To look at the marketing video statistics of 2018, it becomes evident that video is in high demand by advertisers and consumers, alike. This is why 87% of online marketers are currently using videos in their campaigns. However, just because video has a much bigger impact on brand awareness and market share, it doesn't mean that just because a brand marketer decides to incorporate video into the ad mix, it results in automatic success. A poorly produced video that isn't performing well isn't likely to capitalize on the true potential of programmatic video advertising. Marketers must know what consumers want before they can realize a truly impactful programmatic video campaign.

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20 July

Why Marketers Should Pay for Clicks, Not Impressions

The web lingo that we use today can be somewhat perplexing; even to some seasoned marketing experts! While most marketers know the difference between organic optimization and pay-per-click campaigns, fewer know the difference between an ad "impression" and an ad "click," and where their benefits lie.

An ad impression is when your ad appears in front of an internet user on any screen, and from anywhere in the world. A click-through is when someone places their cursor over your ad image and clicks on it, taking them to your site. Pay-per-click is considered to be the most effective way to buy advertising; it really takes all the guess-work out of the results. The advertiser knows exactly how many potential consumers will visit their site. Your site should be interactive, easy to navigate and appeal emotionally to the viewer.

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13 July

Evolving Consumer Search Habits

Mobile searches for (describe what kind) shoes for (what purpose) — (as in court shoes for racquetball) have increased by over 120% over the last two years!1 Shampoo, for instance, is a highly-searched item, but shampoo for (describe kind) — (as in shampoo for dry hair) has increased by more than 130% over the last 24 months.2 Also, over the same amount of time, mobile searches with the qualifier "for me" (as in best car for me) have increased over the last two years by 60%.3

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06 July

Programmatic Enters the Ride Share Business

In 2016, the McKinsey report on monetizing car data predicted that a new startup company called Cargo would be worth $750 billion globally by the year 2030. They are certainly on their way.

Six years ago, Uber made its debut to the world, introducing a way that made it easy for people to make some extra cash by simply driving their car. Now, there is another ingredient thrown into the Uber and Lyft soup, and that is a startup company called Cargo. This company is making it easy for those who make money driving their car, to begin to make money running their own private rolling convenience store!

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