27 July

What Makes Genius Monkey So Unique?

At Genius Monkey we're a breed apart from the rest. Most of you reading this will remember a children's show called Sesame Street. On it, they played a game called "One of These Things is Not Like the Other." They would show several items, all identical except for one. The children had to determine which item was the different one, and why.

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20 July

Redefining Programmatic Success

While the tumultuous discussions continue regarding the value of transparency, more and more brands continue to redefine success in programmatic.

While highly-ranked publishers encourage brands to recognize the value of their inventory rather than just the cost, of late, the industry is beginning to notice that advertisers are paying attention to the importance of context in media.

Low-cost cookie chasing campaigns have dictated media plans for years. However, brand marketers are now having to consider where their ads show up, and just who sees them. This is all amid growing concerns over ad misplacement.

While it's true that brands must have value, they can also enjoy the benefits of lower costs. That's why it's important to have access to several networks; so you can be everywhere-all the time. This is also why Genius Monkey charges "per-click" rather than "per-impression." In doing so, brands needn't worry about being charged for viewers that have no interest in their product or service. They only pay for those potential customers that are interested enough to click. Of course, at Genius Monkey we track the impression down to the conversion in order to assure that the impressions are safe ... and converting.

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13 July

Win Customers by Being There for Them

We have become a culture that is highly reliant on online search. Recent reports indicate that 51% of smartphone users have discovered a new company or product when searching on their phone. B2B researchers conduct an average of 12 searches before engaging on a specific brand's site. In fact, 65% of smartphone users look for the most relevant information, regardless of the company that's providing the info.

Searches are imperative and prevalent in today's marketing activities. The number of searches that are conducted daily is a testament to the relevance of search. Recent reports indicate that there are approximately 6,586,013,574 searches conducted each day. To put a number on that figure, it's six billion, five hundred eighty-six million, thirteen thousand, five hundred and seventy-four. As the statistics continue to roll in, it becomes evident that the way to win customers is by being there for them when they need information.

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06 July

What Consumers Really Want

Did you know that nearly 95% of Google's revenue comes from online advertising? The average consumer is served up over 1,700 banner ads per month, yet only 50% of them are ever viewed. What is it that makes some ads capture one's attention, and others go by the wayside? Genius Monkey knows, as we grasped the concept of multifaceted online ads way before the recent findings were released, proving what we already knew.

To be successful in their marketing efforts, it's imperative that brands and agencies think more about the ads they produce. Depending on their target demographic, it is so important for brands to follow the emotional layout for each ad they put out to the world. It may surprise some that what consumers want is not necessarily what you, the brand, may think they want.

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