A major US-based healthcare organization recently partnered with Genius Monkey in hopes of making needed improvements on some critical statistics. They were seeking help with reaching the most qualified candidates for their internal positions, increasing the number of employment applications, and reducing their time to hire.
Does it ever feel like you don't get as much done now as you did in years past? If you're like most Americans, you may need to evaluate just how much time you spend on your smartphone. According to recent data by the St Louis-based senior living community provider, Provision Living, we Americans are over-the-top with our phone use. As an example:
Basically, if you're like the average American, you could spend one fourth of your waking hours on your smartphone streaming videos, listening to music, or checking messages.Continue Reading
There's a new revolution in the near future for mobile communications that will change the face of digital marketing. This year (2019) marks the worldwide launch of 5G!
While it's been a long time in the making, 5G devices will finally make an appearance on the market this year, changing the digital . With this advent, we'll see 5G smartphones, tablets, always-connected PCs, and CPE deliver new, enhanced mobile experiences, which in the past were just not possible. And, the advancement of 5G is just getting started. As this technology continues to advance, even greater things are on the horizon.Continue Reading
This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, we estimate almost 88%, or $81 billion, of all US digital display ad dollars will transact programmatically.
How fast is programmatic display growing?
Digital and Mobile ad-spend continue to grow leaps and bounds. This isn't someone's guestimation; the numbers don't lie, and, as they say, "The proof is in the pudding!"
Genius Monkey has once again accepted the opportunity to share more of the knowledge we've acquired from our extensive research and development as a programmatic platform and digital specialists.
Last month, our own Jeremy Hudgens, Genius Monkey's CRO and Director of Client Solutions, participated in a webinar presented by Digital Summit. His goal was to provide others in the marketing industry with a basic knowledge of the digital programmatic process and the importance of proper attribution, as well as the need for advanced technology. The webinar video has proven to be so helpful to so many, we wanted to share it with the marketing community at large — for free!Continue Reading
At Genius Monkey, we've been serving video ads to connected devices for years-- whether on CTV (Connected TV) via Apple TV, or a live-streaming show on your mobile device. Now that OTT (Over The Top) television has become as advanced as it has, Genius Monkey has officially separated out this channel for those digital marketers who want to go all in.
Are OTT and CTV the same thing?
First, let's take a look at what OTT and CTV really are, and the differences between them. This explanation is apparently necessary since, believe it or not, nearly 50% of today's marketers said they thought that OTT and CTV were the same thing.* But, this couldn't be further from the truth! CTV is nothing more than another device upon which we show ads; not unlike desktop or mobile. OTT advertising is simply the delivery mechanism of getting an ad in front of a certain audience.Continue Reading
Can you imagine walking into a bathroom to do your "business" and just quietly sitting there until Mother Nature tells you you're done? Of course not, because if you're human, you always feel the need to do or read SOMETHING while you sit on that proverbial porcelain throne of glory!
A recent poll of 2,500 adults, conducted by UKactive, revealed that: