Genius Monkey has once again accepted the opportunity to share more of the knowledge we've acquired from our extensive research and development as a programmatic platform and digital specialists.
Last month, our own Jeremy Hudgens, Genius Monkey's CRO and Director of Client Solutions, participated in a webinar presented by Digital Summit. His goal was to provide others in the marketing industry with a basic knowledge of the digital programmatic process and the importance of proper attribution, as well as the need for advanced technology. The webinar video has proven to be so helpful to so many, we wanted to share it with the marketing community at large — for free!Continue Reading
At Genius Monkey, we've been serving video ads to connected devices for years-- whether on CTV (Connected TV) via Apple TV, or a live-streaming show on your mobile device. Now that OTT (Over The Top) television has become as advanced as it has, Genius Monkey has officially separated out this channel for those digital marketers who want to go all in.
Are OTT and CTV the same thing?
First, let's take a look at what OTT and CTV really are, and the differences between them. This explanation is apparently necessary since, believe it or not, nearly 50% of today's marketers said they thought that OTT and CTV were the same thing.* But, this couldn't be further from the truth! CTV is nothing more than another device upon which we show ads; not unlike desktop or mobile. OTT advertising is simply the delivery mechanism of getting an ad in front of a certain audience.Continue Reading
Can you imagine walking into a bathroom to do your "business" and just quietly sitting there until Mother Nature tells you you're done? Of course not, because if you're human, you always feel the need to do or read SOMETHING while you sit on that proverbial porcelain throne of glory!
A recent poll of 2,500 adults, conducted by UKactive, revealed that: