28 June

Genius Monkey Assists Health Care Company to Boost Conversions by 58%

A major US-based healthcare organization recently partnered with Genius Monkey in hopes of making needed improvements on some critical statistics. They were seeking help with reaching the most qualified candidates for their internal positions, increasing the number of employment applications, and reducing their time to hire.

Goals

  • Promote the employment branding and employment opportunities with nursing and physician candidates in several various fields of specialty
  • Improve awareness of special hiring events within local markets
  • Increase website visits
  • Increase email marketing contacts
  • Increase phone calls to recruiters
  • Boost the number of incoming job applications
  • Boost conversions

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26 June

Turning Data Into Dollars

Does it ever feel like you don't get as much done now as you did in years past? If you're like most Americans, you may need to evaluate just how much time you spend on your smartphone. According to recent data by the St Louis-based senior living community provider, Provision Living, we Americans are over-the-top with our phone use. As an example:

  • On an average, we spend 5.4 hours per day on our phones
  • Millennials spend 5.7 daily phone hours, compared to baby boomers, who spend 5 hours
  • Social media will take up the large majority of screen time
  • We spend an average of 64.5 minutes per day on Facebook, and 48 minutes on Instagram
  • Boomers spend 43 minutes per day on email compared to millennials, who spend less than 10 minutes per day on email, preferring other ways to communicate
  • However 13% of millennial and 5% of boomers say that they spend over 12 hours every day on their phones

Basically, if you're like the average American, you could spend one fourth of your waking hours on your smartphone streaming videos, listening to music, or checking messages.

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21 June

5G and Its Effect on Mobile Advertising

There's a new revolution in the near future for mobile communications that will change the face of digital marketing. This year (2019) marks the worldwide launch of 5G!

While it's been a long time in the making, 5G devices will finally make an appearance on the market this year, changing the digital . With this advent, we'll see 5G smartphones, tablets, always-connected PCs, and CPE deliver new, enhanced mobile experiences, which in the past were just not possible. And, the advancement of 5G is just getting started. As this technology continues to advance, even greater things are on the horizon.

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19 June

Digital and Mobile Ad Spend Still Soaring

This year, US advertisers will spend nearly $60 billion on programmatic display. By 2021, we estimate almost 88%, or $81 billion, of all US digital display ad dollars will transact programmatically.

How fast is programmatic display growing?

Digital and Mobile ad-spend continue to grow leaps and bounds. This isn't someone's guestimation; the numbers don't lie, and, as they say, "The proof is in the pudding!"

  • In 2016 the figures for digital ad spend reached $72.5 billion.
  • In 2017 it reached an all-time high to the tune of $88 billion (A 21% increase over the previous year).
  • In 2018 the digital ad-spend figures soared above $223.7 billion.
  • In 2019 digital experts at eMarketer estimate that the U.S., ad expenditure will reach $240.7 billion U.S. dollars -- up from $223.7 billion from the previous year.

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12 June

Jeremy Hudgens Addresses the Digital Summit Crowd

Genius Monkey has once again accepted the opportunity to share more of the knowledge we've acquired from our extensive research and development as a programmatic platform and digital specialists.

Last month, our own Jeremy Hudgens, Genius Monkey's CRO and Director of Client Solutions, participated in a webinar presented by Digital Summit. His goal was to provide others in the marketing industry with a basic knowledge of the digital programmatic process and the importance of proper attribution, as well as the need for advanced technology. The webinar video has proven to be so helpful to so many, we wanted to share it with the marketing community at large — for free!

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07 June

OTT Advertising On The Rise

At Genius Monkey, we've been serving video ads to connected devices for years-- whether on CTV (Connected TV) via Apple TV, or a live-streaming show on your mobile device. Now that OTT (Over The Top) television has become as advanced as it has, Genius Monkey has officially separated out this channel for those digital marketers who want to go all in.

Are OTT and CTV the same thing?

First, let's take a look at what OTT and CTV really are, and the differences between them. This explanation is apparently necessary since, believe it or not, nearly 50% of today's marketers said they thought that OTT and CTV were the same thing.* But, this couldn't be further from the truth! CTV is nothing more than another device upon which we show ads; not unlike desktop or mobile. OTT advertising is simply the delivery mechanism of getting an ad in front of a certain audience.

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05 June

Video Popularity - See What Digital Can "Doo" For You

Can you imagine walking into a bathroom to do your "business" and just quietly sitting there until Mother Nature tells you you're done? Of course not, because if you're human, you always feel the need to do or read SOMETHING while you sit on that proverbial porcelain throne of glory!

A recent poll of 2,500 adults, conducted by UKactive, revealed that:

  • The average human spends one hour and 42 minutes a week on the crapper, or almost 92 days over a lifetime
  • The average person heads to the bathroom twice a day to go number two, and six times to go number one
  • That amounts to just over 15 minutes every day -- or almost two hours a week on the toilet
  • That's 2,208 hours, which equates to about the time of Earth's seasonal cycle
  • 33% said sitting on the toilet was one of the only times they have to themselves

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