17 June

Programmatic Explained

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There is no doubt that programmatic has changed the face of online marketing—nor is there any doubt that Genius Monkey is on the frontline of innovation to incorporate it into the advertising campaigns of their clients.

Programmatic Explained

Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time bidding. The term "programmatic" describes how online campaigns are booked, flighted, analyzed, and optimized by way of demand-side software interfaces and algorithms. Simply explained, programmatic advertising refers to an automated, technology-driven method of buying, selling or fulfilling ad placements. This is in direct contrast to the old method of traditional advertising, which involved requests for proposals (RFPs), manual insertion orders and human negotiations. There are two main categories within programmatic: Real-time bidding (RTB) and programmatic direct.

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16 June

Connect with the Millennials

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There are generational names for people born here in the U.S., starting with the Lost Generation (born between 1883 and 1900). Next came the G.I. Generation (born between 1901 and 1924). Then came the Silent Generation (born between 1925 and 1942). The Baby Boomers were next (born between 1943 to the early 1960s). The next generation was called Generation X (born between early 1960s and the early 1980s). Finally came the Millennials (born between the early 1980s and the early 2000s). The next generation is still in the making, but it is referred to as Generation Z.

It's the members of the Millennial generation that are brought up in a world of modern technology—those who have naturally learned to connect with society via their digital devices. They are constantly utilizing them, going from one screen to the next. In a recent study, it was revealed that the average Millennial has access to just over 7 devices. Of those polled, more than half claim that they utilize multiple screens on a daily basis.

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