22 March

Marketing Attribution

If you're a little confounded about the exact details of marketing attribution, don't sweat it too much -- you're not alone! But, don't wait too long to learn, or you'll fall further behind the eightball. Here's a few reasons why:

  • 76% of all advertisers say that they currently have, or will have within the year, the ability to use marketing attribution
  • 34.1% of businesses don't use any attribution model to measure marketing performance
  • 25% of advertisers have stated that the main reason they haven't adopted data-driven attribution yet is because of structural and organizational challenges

Up until a few years ago, tracking your success with attribution was a relatively simple funnel. Today, though, assigning a credit to a marketing touchpoint has never been more intricate -- unless you have a good grasp of how it's done, the right technology partner and an understanding of its importance. In fact, most marketers don't have a firm grasp on the true value of each touchpoint along their customer's purchasing journey, which means they can't say they're effectively spending revenue. At Genius Monkey, that's just what we do, so we know our way around attribution and the extreme importance of tracking success ... all so we can repeat it and improve upon it, which is the whole reason we optimize.

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20 March

Customer Lifetime Value

In this digital age of marketing, the competition is high, as are the stakes. Not only is it important to target and acquire customers, it's even more essential (and sometimes more difficult) to hang onto them.

Customer lifetime value (CLV) is defined as a measure of the present value of future cash flows attributed to the customer relationship. Analyzing the CLV of each prospect can get pretty tricky, especially in light of how difficult it can be to convert a customer from a lead to a purchaser. Nevertheless, you mustn't be discouraged -- you can be assured that your offerings are enabling loyal buyers to add more value to your company, and here's how:

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15 March

The Automotive Industry and Mobile Shoppers Join Hands

If automotive brands and dealers want to flourish in today's digital programmatic landscape, they need to pay a great deal of attention to the flourishing population of mobile consumers. To ignore them would be sacrificing a huge part of the market, and here's why:

  • Nearly 60% of car shoppers will visit a dealership after researching a car online
  • 70% of consumers are willing to watch or interact with a video on their mobile device to learn more about the cars they are considering purchasing
  • 61% say that they consider relevant auto ads helpful when shopping for a car
  • 41% report being very likely to click on an auto ad during the car-buying process

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11 March

Effective Videos Mean Higher Conversion Rates

If you've been on the Genius Monkey website recently, you've probably seen a number of videos that we offer on various topics regarding digital programmatic. That's because video is progressing rapidly and will reach new heights sooner than most people would ever imagine. Here are a few statistics that iterate the point:

  • You are 53 times more likely show up first on Google if you have a video embedded on your website
  • Studies show that 74% of users who watched an explainer video about a product, subsequently bought it
  • A product video on your landing page can increase conversions by 80%
  • Since 2013, video views on mobile have increased more than 233%
  • 98% of users say they've watched an explainer video to learn more about a product or service
  • For skippable video ads, the industry average is a 9% completion rate. Genius Monkey's completion rate is nearly six times that, at 55%
  • 76% of users say they'd share a branded video with friends if it was entertaining

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08 March

IAB's Pitch to Congress for Federal Privacy Legislation

As we have mentioned in blogs past, Genius Monkey is proud to be a member of the Interactive Advertising Bureau (IAB), which is the national trade association for the digital media and marketing industries. As such, we take great interest in any legislation that deals with the privacy and protection of our nation's digital Internet users.

We are behind the efforts of the IAB in their recent appeal to Congress for federal privacy legislation to prohibit harmful data practices, and encourage compliance programs. Randall Rothenberg, CEO of the IAB, recently addressed a U.S. Senate Committee, urging Congress to pass legislation to create a federal regulatory framework based on privacy that will protect consumers and eliminate the possibility of a number of conflicting and damaging state laws.

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01 March

Google+ is Going, Going, Gone!

In December of 2018, Google announced that they would be shutting Google+ down for consumers in April of 2019. Google indicated that the reason for the shutdown is two-fold; first, because of low usage ... and second, there were challenges when it came to security breaches.

On April 2nd, all Google+ accounts and Google+ pages that you have created will cease to exist, and they will begin to delete content from consumers' Google+ accounts. Also to be deleted are your photos and videos from Google+, unless they have been backed up in Google Photos. Your content can be downloaded and saved, but it must be done before April.

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