22 February

Search is important, but content is King!

When we have questions in life ... about anything, we tend to go to a trusted source to discover the answers. It could be a member of our family, a teacher or a good friend--someone we really know well, and who knows and understands us, too. Another trusted source we turn to for answers is digital online search, and the content that follows.

Common is the school of thought that no matter how specific your question may be, there are answers to be found online. This source of knowledge is very trusted amongst today's searchers. They are confident that not only will they find the relevant sites they are looking for, they will find them quickly and easily, with the answers they are seeking.

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15 February

Neutral is Negative in the Mobile Environment

Have you've ever heard the phrase, "If you're standing still, you're moving backwards?" This applies to many aspects of life, including mobile brand experiences.

The two most crucial elements to customer satisfaction are Speed and Relevance. Validated by recent research, it was revealed that there is a third component which advertisers must take into account: In the world of mobile marketing, "neutral" experiences are not really neutral ... they are more negative than anything else. In other words, the ad-mobile is equipped with two gears—forwards and backwards—no neutral!

Americans spend approximately four hours on his or her phone every day! They have double the interactions with brands on their phones than with any other medium.

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08 February

Changes to Organic Ranking

According to a new analysis, it takes an average of 22 seconds for a mobile landing page to fully load.1 But, 53% of searchers will abandon the mobile site if it takes longer than three seconds to load.2 This is somewhat of a dilemma!

In fact, as a page's load time increases, the likelihood of a bounce also increases substantially. As a page's load time is extended from one second to anything higher, the bounce rate increases accordingly:

1-3 seconds it increases 32%
1-5 seconds, it increases 90%
1-6 seconds, it increases 106%
1-10 seconds it increases 123%

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01 February

Consumer Search Behaviors in 2017

There is a lot of information to be learned by following the bread crumbs left by the consumers. Some of these "crumbs" come in the form of the top searches of 2017, which helps marketers to better understand the dynamics of search in 2018.

By taking a look at the top searches, we learn about the consumers' needs, wants, and where their interests lie. We know that in 2017 they looked extensively for eclipse glasses, they wanted to know how to make "slime" for their kids, and they wanted to know how they could help the hurricane and flood victims.

We learned of new behavior as a result of looking at last year's searches. It's as if consumers have gained a new superpower in searching for so many topics. They have become more demanding, more curious and more impatient than they have ever been in the past. Moving into 2018, this information only reiterates the importance of being in front of consumers every minute of every day, on multiple screens.

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