24 February

What We Can Learn from the Car Dealerships

Recent studies have shown that being present and available for consumers as they conduct their initial online searches is a crucial factor in order to drive customers to your website, or through your doors. A prime example of this is the automotive industry. To win the sale of a car, these early "micro-moments" must be won by the dealer, first. This is a lesson from which all businesses can learn.

Today consumers rely more and more on digital (especially mobile) to assist them through their car shopping journey. By searching, they can get real-time advice from others, find the best deals and research what purchase would be right for them. This has been evidenced by the fact that one-third of all adults in the United States views car content on popular video-sharing sites, like YouTube, at least once per month.

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17 February

90% of users start on one device and convert on another

Most internet users of today experience media on a number of screens, such as their smartphone, computer, tablet and television. This means that a user may start a function on one device, yet finish it on another.

Here's an example:

Have you ever searched for product information on your mobile device, then continued your quest once you're in front of your computer? According to recent Google research, 90% of users do just that: Start on one device and finish on the other. Whether someone is using their desktop at the office, or their smartphone during their commuting hours, constant connectivity means that users are getting online using different devices throughout the day.

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03 February

Profits Over Campaign Metrics

According to a recent forecast by eMarketer, it is estimated that close to 80% of every dollar spent on advertising will be allocated to programmatic in 2017. This number equates to a whopping $32.56 billion for the year! There is no room for doubt that programmatic is here to stay; especially in light of the fact that by the end of the year, that number is expected to grow to 84%.

The programmatic ad industry is continuing to grow in leaps and bounds. This is despite the fact that there has been some not-so-positive press regarding the YouTube ad controversy. In fact, programmatic is here to stay, and continues to assist brands in reaching the right crowd-at the right time-in the right places.

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