17 January

Brands Demand Complete Transparency

During the year of 2017, and for the first time in history, the giant duo of Facebook and Google slipped in their market share. And, surprisingly, this came BEFORE the Guardian and the New York Times unleashed their exposés on the topic of Cambridge Analytica, in which it was discovered that Facebook had been aggressively marketing users' data with little transparency or agency!

Consumers expect their brands to be above board and honest. Here are a few facts to validate that consumers appreciate a brand's digital honesty now, more than ever:

  • A recent study by Label Insight revealed that 94% of today's consumers are loyal to a brand that is transparent
  • 73% say that they would be willing to pay more for a product that offers complete transparency
  • The Altimeter Group's study revealed that of the 1,753 influencers surveyed, 71% said that their followers remained engaged because of the influencer's authenticity
  • 30% of today's consumers say that they now have little or no trust regarding products they see on Facebook
  • 38% of consumers report that they would lose confidence in a brand if they discovered that the content wasn't genuine

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16 January

Driverless Vehicles and Marketing

Autonomous vehicles (otherwise known as self-driving cars (or driverless cars) are beginning to make their way onto our roads and highways. These latter-day driving machines use sensory data collected from their surrounding environment to navigate the roadways sans the help of a human driver. Case in point:

  • Uber recently ordered 24,000 fully autonomous Volvos
  • Tesla just introduced an electric-powered long-haul tractor trailer with self-driving capabilities, and UPS has pre ordered 125 of them
  • Google just ordered several thousand autonomous vehicles for its self-driving fleet (currently operating on the roads of Arizona)
  • Google is expected to serve ads in their self-driving cars
  • driverless car revenue in the US is expected to reach roughly $2.3 trillion by 2030

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11 January

What's In Store for Programmatic In 2019?

Now that we have turned the corner onto 2019 Street, Genius Monkey will take this time to reflect on the outstanding year we've had, and rev up for an even bigger, better year for the constant growth and improvement of the programmatic digital ecosystem!

According to recent research by Zenith Media, the boom of programmatic advertising will continue its momentum for years to come. As an example, they forecast these programmatic trends in 2019:

  • Ad spend in programmatic will continue to grow, realizing a 19% growth
  • The year's ad spend in programmatic will reach $84 billion
  • 65% of global ad spend is slated to be traded programmatically
  • Mobile video ad-spending will continue its rein as being faster-growing than any other format

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09 January

The March of the Voice Assistants

Any emerging technology inevitably enters the ring of advertising. Augmented and virtual reality, visual search, chatbots and voice commerce have all been on the radar of retailers as the next big possibility of marketing. Let's take a look at one of the newest kids on the block -- Voice Assistants.

Smart speakers, like Amazon Echo and Google Home have exploded onto the scene with a velocity and a pervasiveness that is pretty much unprecedented in the history of consumer electronics. There have been several remarkable findings about these voice assistants in 2018 that spotlight their unstoppable march into our living rooms and our collective consciousness. Here are a few statistics to back that statement up:

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03 January

Use Your Data Wisely

Perhaps the most noticeable change in the field of data analytics is how rapidly it's growing. Every year companies are able to gain more data from their customer interactions, and the lag time between feedback and insights continues to shrink. It's also true that customers are often very informed, coming to your website already knowing what they want, and how much they're prepared to spend. Data analytics is the means by which companies can better connect with those savvy customers.

In order to make use of growing data resources, companies will benefit from understanding how analytics and data capture works, and they'll want to devise an effective analytics strategy for the near and long term.

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02 January

Use Trusted Partners

Data is the reigning king of marketing, and continues to increase in power as technology continues to proliferate throughout the industry. It's not so much the actual data that is so important, but what it is that marketers can do with it in the world of programmatic digital advertising.

  • 75% of all marketers interviewed agree that a lack of understanding of data analytics is a big barrier to making important decisions based on data insights.
  • Leaders are 33% more likely to say that their data and analytics strategy explains how they define and measure the touchpoints in the customer journey.
  • 57% of leading marketers are more likely to agree that opening up access to your data will improve how your business performs.

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