12 January

The Future of Advertising

Supported by search engines, as well as programmatic buying, video has become, if it's not already, the future of advertising and content marketing. And it isn't hard to see why.

According to a recent Neilson study, 64% of marketers anticipate that video will soon dominate their marketing strategies. Studies have shown that over 50% of today's companies are currently making use of this medium that has proven to be so effective. Clint Ethington, CEO of our own Genius Monkey, predicts that video will soon become the new mobile, and will substantially contribute to the billions of advertising dollars spent online, as well as offline. He also warns small businesses that failure to include video into their online marketing strategies may be perilous for their bottom line.

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