18 February

A Flexible Marketing Presence + A Solid Business

If you're reading this article, you're either in the business of selling a service or a product in which you take a measure of pride, or you work in the agency space and represent clients for whom that assessment is true. Perhaps you operate in a niche space; one with a strict barrier to entry due to its esoteric nature. Maybe you've made a name for yourself and your company in a crowded space by doing extremely good work. Or is it that you've been laboring to introduce a compelling new concept to an old industry? Wherever you find yourself on the business continuum, how you attract potential customers is invariably important. Speaking of that, Genius Monkey is also proud of its work, which includes dynamically and strategically connecting businesses with their target customers. In doing so successfully, we allow our clients to further improve upon what they do well. This allows them to preserve their brand integrity while ensuring a strong link between the messaging/strategies we implement and the businesses with which their customers will ultimately engage.

Continue Reading
13 February

Marketing Attribution: A Few Reminders

The work of creating product markets, converting clicks into transactions, and maintaining a clear picture of the process as its unfolding - these are the responsibilities and challenges required of businesses of all sizes, regardless of the space in which they operate. The last of these, maintaining a clear picture of the process, is arguably the most demanding and technologically dependent of those actions, as it is predicated on the business's ability to track consumer behavior in ways both accurate and sustained while extracting from their findings an actionable data set. Easy enough? Not for everyone. But at Genius Monkey we've done the hard work of creating marketing attribution tools to mitigate this aspect of the digital advertising space for you.

Continue Reading
05 February

Genius Monkey Now Integrated with TapClicks

Meet Our Newest Integration: TapClicks!

Recently, we announced our integration with NinjaCat, a trusted reporting and monitoring platform that can aggregate all our clients' campaign data in a single place, simply by pulling data from numerous sources--including Genius Monkey.

And today we're proud to announce our newest integration partner - TapClicks!

TapClicks is a leading marketing dashboard and reporting platform for publishers, marketing agencies and media companies. Their marketing solutions platform features reporting, analytics, and management tools.

Continue Reading
29 January

Economies Fluctuate (Should Marketing Practices Do the Same?)

It became so complicated so quickly. But early on, what could have been simpler than the idea of trade? You and another person find that each has something the other wants or could use, so... you make a deal, you go home, and you wonder (invariably) if you got the better end of that deal. Simple. As of today, trade, shipping, production, and macroeconomics in general have jointly amalgamated into a phenomenon of such complexity as to place it nearly on par with advanced calculus in terms of properly understanding its every facet. But what does such complexity mean from an advertising standpoint? Genius Monkey has a position on that very subject.

Continue Reading
21 January

How Much is a Video Worth?

If a picture is worth a thousand words, can we put a number on a video? Believe it or not, the answer is yes. As a brand, it's easy to shy away from video advertising or dismiss it all together. The tendency is to assume that the worth and effectiveness of video lands in that giant gray area of ambiguity.

But videos have received a lot of attention in research recently. Pair that with programmatic attribution tracking, and their value in the sales funnel is clear.

Continue Reading