21 January

How Much is a Video Worth?

If a picture is worth a thousand words, can we put a number on a video? Believe it or not, the answer is yes. As a brand, it's easy to shy away from video advertising or dismiss it all together. The tendency is to assume that the worth and effectiveness of video lands in that giant gray area of ambiguity.

But videos have received a lot of attention in research recently. Pair that with programmatic attribution tracking, and their value in the sales funnel is clear.

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16 January

Data Resources (and Their Increasing Importance)

Introduction

Based on what you’re looking to find, data (and information more broadly) are often entirely free. Now, this certainly isn’t true of trade secrets and the like, but otherwise there’s a lot to be gleaned from simply paying attention to current events and, where your own business is concerned, to consumer patterns. That’s what data really is when everything is taken into account – information we’re willing to acknowledge and, to the best of our ability, act upon. What Genius Monkey has long recognized is that advertising data as a concept is more than a set of figures on a spreadsheet – it is a window into how your customers connect with your brand, with your various interfaces, and finally with the transactional aspect(s) of your business. Taking matters beyond mere accumulation and observation is where our platform comes into play.

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06 January

If Generic Ads Were Flavored, They’d All be Vanilla

Shopping used to be more of a sport than a necessity. People would look forward to leisurely walking the malls, stopping in at each store to see if there were any good deals on things that might interest them. Well, that ship has sailed!

Nowadays, everybody is in a hurry, and they want to spend every moment they can in the most efficient manner. We are now a nation of instant gratification, getting what we want now, and not having to wait until we happen to be in the right area of the store we suspect might have the merchandise. With a bit of online help, mobile or not, we can find out all the info we need before setting foot outside!

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18 December

Top 5 Marketing Insights of 2019

As the New Year approaches, the excitement for the coming year fills the air as we race to the finish line of 2019. But, in the advertising world, this anticipation can feel more like a race to the starting line as marketers hustle to glean as many insights as possible from the closing year in order to prepare for the one up ahead.

Of all the marketing insights unearthed in 2019, there were a few we found particularly compelling. So, on your mark... get set... here are our top five marketing insights of the year... go!

New media channels are developing

The landscape of media is constantly evolving-- now faster than ever. Podcasts are growing in popularity by the second, as are online video mediums, while newer technologies (such as augmented reality and voice search) are popping up everywhere. The world can't seem to get enough new media channels from which to choose, and this may only be the beginning.

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10 December

The Purpose of Attribution

What is your target audience up to? Quite a bit, in fact. The prospective consumers you're hoping to reach are doing all sorts of things at any given moment. Some are entirely disconnected from their various devices, while others are checking their mobile phones as tablets stream media content of some sort a foot or so from where they're seated. Your audience may have a common interest in what you're selling, but their online engagement is far from uniform. Genius Monkey has made a business of paying attention to this reality, and it's paid off in the form of measurement tools that help our clients to both reach likely customers and measure their advertising results against their advertising investment(s).

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