Take a look around. The next time you're at a red light, count the number of earbud-wearing drivers you see. The next time the dog needs a walk, try to spot the elusive media-less runner. What type of content are busy parents consuming while they make dinner? What is everyone listening to these days? What's the latest trend?
More and more, the answer is: streaming radio stations, music, and podcasts. "Background TV" has given way to purposeful multitasking content, with podcasts hitting the ears of 25% of Americans weekly and streaming music hitting 900 billion songs--with a "b"--in the past 12 months.Continue Reading
How much can any one person do entirely on their own? The question is, of course, rhetorical. Even the most competent human being presently moving about modern society is dependent on countless tradesmen, industry professionals, and laborers of all sorts to keep our civilization intact (well, mostly intact). Unsurprisingly, this logic also extends upwards. No single business can operate independently of thousands of others which jointly maintain the economy and serve the marketplace in their own ways. At Genius Monkey, we ardently believe in the principle of collaboration as being a net positive for all. Here's an overview of the role it plays in digital advertising.Continue Reading
There's so much of it - video footage, that is. The art/act of filming dates back well over a century... nearly a century-and-a-half, in fact. And during its early decades, the opportunity for an individual to create footage of their own was limited by the expense and relative unwieldiness of the available technology. Jump cut ahead a few generations and you'll observe that the advent of smartphone technology has created an entire population of individuals capable of capturing life images via quality photographs and videos. Which, of course, is why there's so much of it. It's also become an expectation in the minds of many who regard moving imagery as an essential aspect of engaging with brand content. Genius Monkey is closely tied in with this movement and has some ideas as to how it can best be incorporated into a digital video advertising schematic.Continue Reading
As anyone with more than three hours of corporate experience has perhaps observed and noted, it is true that all major companies presently doing business have to exist in two ways:
Now, wherever these two can overlap, they almost invariably do. But often these aspects of a company's identity run necessarily and inevitably parallel to one another. Imagine how a family-friendly and legitimately wholesome restaurant chain might find it beneficial to adopt an aggressive acquisition strategy for purposes of maintaining a regional foothold. How does that chain's advertising message articulate its outward image while acknowledging its growth efforts?Continue Reading
Using multiple channels to execute your marketing strategy is, often times, a wise choice. But trying to understand and compare data from multiple channels (such as paid search, social postings, email, traditional marketing, etc.) can be overwhelming and very time-consuming. But how else can you capture all your marketing data in one place in order to gain "big picture" insights?
Three words: Data automation aggregation.
Data automation aggregators are third-party platforms that collect, clean, and consolidate data from multiple sources to create a single, manageable format of value-adding product information to boost insights.Continue Reading