First impressions are certainly important. But in today's world, where consumers are in control of their journey and spend over 50% of their time on a digital device,1 first impressions simply aren't enough. Brands need to make a lasting impression, across multiple channels and devices, by following targeted consumers through the digital landscape of their personalized customer journeys.
The future is digital--and consumers expect businesses to be digital as well. It's not enough just to dabble in digital ads and platforms. In order for brands to stay relevant and competitive they must prioritize digital ad campaigns. That's why embracing a Digital-First strategy is so important for the success of modern business.Continue Reading
Here at Genius Monkey, we're constantly innovating new ways to provide value to our clients for their digital programmatic ad needs. And one of the most important (and popular) offerings we've implemented over the years is a live dashboard for clients to track and monitor their ad efforts.
We understand how important it is for clients to view the progress of their campaigns, but we also understand how complicated it can be to analyze raw data or granular reporting. That's why, years ago, we introduced an easy-to-read dashboard for our clients. And now we're making that dashboard even better by adding a few new (and powerful) features.Continue Reading
Digital ad fraud is rampant across the globe, costing the advertising industry billions each year and deeply cutting into the bottom line of countless brands. Due to its uncanny ability to detect, evade and quickly adapt to any protection measures, ad fraud is nearly impossible to eliminate completely.
However, marketers can greatly reduce the risk of malicious ad fraud interfering with campaigns by partnering with digital ad providers whose fraud prevention measures go above and beyond mainstream industry standards. This ensures their digital advertisements have the highest level of protection available.Continue Reading
Exciting news! Genius Monkey is honored to have been named among the Top 10 Ad Management Solution Providers of 2019 by Marketing Tech Outlook--a company devoted to sifting through and analyzing the latest marketing tech in order to name and list the top performers in various industry categories.
Those chosen are first carefully evaluated by an esteemed panel of CEOs, CIOs, VCs, analysts, and MTO editorial board members before making the cut. We here at Genius Monkey are proud to be listed among such powerful players in the ad tech world. Learn more about the systematic strengths unique to the Genius Monkey process that helped us earn such an award. Check out this article by our CRO and Director of Client Solutions, Jeremy Hudgens, here.Continue Reading
How much time should you spend on any one task, initiative, idea, et cetera? In business, that's always been the question, in one form or another. The truth of it is, we're all operating in relation to a time measurement of some sort, both professionally and in every other aspect of our lives. Where your company's operations are concerned--in marketing, specifically--that reality is further complicated by audience behaviors and marketplace trends over which no single person has control. What Genius Monkey does have, however, is the means of tracking those behaviors/trends and organizing our findings via tools like Omni Monkey. Those tools can be utilized by companies like your own or on behalf of your clients to allow for real-time advertising adjustments which are best handled via automated measures.Continue Reading