17 May

Video Content That Converts

Good video content is a great vehicle for getting better conversion numbers. It is a very impactful component in strategic conversion. It's a powerful manner in which to communicate the story of your brand, make clear your value proposition and fortify customer relationships, as well as prospects.

According to recent research, video content is not just an "effective" tool anymore, it's a component, but the pace with which it is being demanded is growing rapidly. As an example, 53% of consumers want to see more video content from advertisers. Another fact is that 51.9% of marketers worldwide say that video is the type of content with the best Return on Investment!

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10 May

Time to Adjust our Measurement Priorities?

Red Lobster wanted to gain an understanding of what kind of impact mobile could have on customers, or potential customers, who were driving by their store. The study revealed that mobile users who saw an ad from Red Lobster on their phone or tablet were influenced to the point that they were 31% more likely to eat in a restaurant the day they saw the ad. The studies also revealed that they were 17% more likely to visit the restaurant the following day.

Some of the nation's foremost marketers are undergoing a paradigm shift regarding the manner in which they measure and prioritize the long-term value of customers. One of the greatest things about digital is that it offers the ability to measure results. It was always rather straightforward until mobile came around. In today's world of digital, measurement has become more complicated, more subtly different, and more relevant than ever before. It's because of mobile that digital has become a part of our daily routines.

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03 May

Fill Your Quivers with Programmatic Arrows

Most of us who live in the civilized world carry some type of communication device, usually in the form of a smartphone. Nearly 2.5 billion people in the world carry one, and of all of those, 91% of them use mobile applications.1 These apps are just a regular routine in the eyes of most. In fact, it's almost difficult to come across situations for which an application doesn't exist! But who is using these apps ... and for what purpose?

Genius Monkey has been advocating for years that in order to be at the top of their game, marketers MUST be present for consumers at all times, in all places and on all screens. Without a doubt, this includes mobile devices and applications, as they have become incredibly relevant over the last decade, and continue to rise in popularity.

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26 April

Hey Alexa, What's this Blog About?

According to recent research by Voicebot.ai, approximately 47.5 million adults living in the United States have access to a smart speaker. That's one out of every five people! These "smart speakers" are voice assistants, such as Apple's Siri, the Amazon Echo or the Google Home. Interestingly enough, of the people that use a smart speaker, 42.2% are females, while 57.8% are male. In the last two years, the machines have become standard equipment in 20% of American homes. And, these figures just refer to the actual owners, rather than everybody in the home that uses one.

These smart speakers must provide a very useful and practical purpose, as the number of users has grown so fast. In two years, the devices have proliferated to almost 50 million users. It took 13 years for the number of televisions in our nation to hit the 50 million mark. It took 4 years for the internet to reach 50 million users, and just two years for these Smart Speakers to make their 50 million mark in technological history. Consumers tend to use their smart speakers in the living room (45.9%), the kitchen (41.4%), the bedroom (36.8%) and the office (10.9%).

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19 April

All Dayparts are Essential to Successful Marketers

The Interactive Advertising Bureau (IAB) recently conducted a study in which a range of "Moments for Maximum Engagement" were discovered. This was done by analyzing just how consumers give attention and gain value from interactions with episodic shows, music, news, podcasts, short videos, social media and weather across all dayparts and digital screens.

The study revealed that 82% of Millennials say that they check their social media sites during particular times of the day, if not all day long. Two-thirds (66%) of the Baby Boomers in the study claim to do the same thing. In addition, the top reason for Millennials to check social media are to simply pass the time and to seek entertainment. Conversely, the Baby Boomers are mixing and mingling, looking for connections. These little tidbits of information are part of what Genius Monkey uses to hit an ever-moving target.

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