Digital video marketing is a strategy that is oft times overlooked. When used in conjunction with a programmatic digital marketing platform, attention-getting videos are ideal for promoting products and services, and here's why:
As the holidays approach, here are a few statistics to keep in mind:
Last week's blog was about the first half of Jeremy Hudgen's presentation to the crowd at the 2018 Digital Summit in Detroit. As promised, this week's blog is about the second half of his presentation, which is about the strategy, tactics and tools of a successful campaign.
It's essential for any marketer to have the right tools for the job, and to deploy the right technology to accomplish it. While there are a lot of new products and technologies coming out, many of them are just shiny objects that offer no solution to your marketing needs. A prime example of that would be geofencing.Continue Reading
Some of the most common concerns that we hear at Genius Monkey are:
These questions, along with several others are some of the topics that we addressed at the 2018 Digital Summit in Detroit. It was a screaming success, and Genius Monkey was proud to not only be a sponsor, but a contributing organization via the messages delivered by our CRO and Director of Client Solutions, Jeremy Hudgens. He spoke on developing and leveraging programmatic technology, and how brand marketers can be more efficient in how they acquire their media and optimize their messages towards what's actually working. Here are a few of the truths of what Genius Monkey has learned with the many campaigns that we have been involved with:Continue Reading
Of late, the manner in which effective programmatic platforms price their inventory has undergone a sizable shift. In March of 2018, 338 billion ad impressions across 39 US supply-side platforms were analyzed by Getintent. Their findings revealed that 43.3% of these impressions were sold through first-price auctions, meaning that the highest bid wins an impression. Just last December (2017) the figure was significantly lower, when only 5.8% of the 171 billion impressions analyzed were sold in the same manner.