22 June

Mobile Influence on Retail - Helpful or Hindrance?

There are exponential changes occurring in the field of retail. Recent research indicates that at least 58% of retail sales (non-grocery) is expected to be influenced by digital in 2017. More astounding is the fact that this figure equates to an additional $86 billion in non-grocery retail sales this year that will be influenced by digital, as brands continue to strive to deliver truly integrated digital experiences to their customers by improving their mobile strategy.

It may surprise some to find out that more U.S. retail stores have closed their doors in the first quarter of 2017 than in the entire year of 2016. The culprit responsible for such drastic changes-digital influence.

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15 June

Making the Most of Mobile Moments

A recent survey revealed that people interact with their mobile smartphones an average of 13 times per hour. In addition, 60% of ads that people found to be influential in making a purchase were viewed on a smartphone. These stats should be very telling to a company interested in the capture and conversion of their mobile customers.

Red Lobster is a good example of a company that is taking advantage of the mobile behaviors of their customers. They found that 60% of the traffic on their website would occur during their dinner hours of 3:00 p.m. to 6:00 p.m. They recognized this as a great opportunity to drive new growth. They began to target mobile customers-when they were close to a restaurant-during the prime dinner hours-while in their "I-want-to-go" moments. They used the number of visits to measure the effectiveness of the campaign. The findings revealed that those mobile customers who saw Red Lobster on their mobile phones were 31% more likely to visit the restaurant that very day, and 17% more likely to visit the following day.

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08 June

Google Strikes Against Annoying Ads

Google is launching ad blocking technology in Chrome... and why this is a good thing for all of us!

According to Mary Meeker's 2017 Internet Trends report, the marketing industry doesn't want ad blocking increasing on mobile devices from the current adoption rate of 1%, which is considerably lower than the current rate of 18% for desktop computers. The good news is that there is an improvement plan being implemented.

If you haven't already heard, it was recently confirmed by Google that there is a project underway that will implement a preinstalled technology on Google's Chrome Browser. It was designed to block the majority of the types of ads that irk people the most. The project has been appropriately named The Ad Experience Report. The basic object of the project is to score a publisher's site and inform them which of their ads are considered "annoying experiences."

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01 June

Trends in Booking Travel

The impact that mobile advertising has on the landscape of advertising is growing exponentially, and no company in any industry should ignore the tracks that mobile ads are leaving in the sand. Here is what we ALL can learn from the travel industry:

Google recently reported that when it comes to booking hotels, almost 50% of Google Hotel ads referrals are now coming from smartphones, indicating a continued growth by nearly 2.4 x year over year.

We've covered the importance of businesses "being there" in the critical decision-making moments for their mobile-toting customers (or potential customers), but is it easy for them to utilize your mobile site? Shoppers now turn to their smartphones to glean needed information about their imminent purchases. A clear understanding of this concept is imperative for advertisers who want to seize the opportunity and be present in the critical conversion moments that really count, and they should do all they can to make it easy for their customers to make the conversion.

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25 May

What We Can Learn From Mobile Search & Home Furnishings

"Searches on smartphones
for 'Furniture near me' has
increased year over year by 85%."

Furniture shopping has come a long way. No longer is it only an in-store activity, as smartphone and mobile use has become the norm. Nearly half (47%) of furniture shoppers have indicated that they are increasing their online purchases via mobile, and even if they go to the brick and mortar store, it's most likely that it was mobile that drove them there. Searches on smartphones for "Furniture near me" has increased year over year by 85%.

It used to be that when someone shopped for home furnishings, they wanted to do it live and in person ... inside the store. Today's shoppers tend to rely on their smartphones to research products before making a decision, or even visiting the physical locations. What a huge marketing opportunity for businesses; to convert browsers into purchasers via a solid programmatic digital platform, and being there in the critical moments!

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18 May

Current Estimates for Programmatic Advertising

According to a recent forecast by eMarketer, it is estimated that close to 80% of every dollar spent on advertising will be allocated to programmatic in 2017. This number equates to a whopping $32.56 billion for the year! There is no room for doubt that programmatic is here to stay; especially in light of the fact that by the end of the year, that number is expected to grow to 84%.

The programmatic ad industry is continuing to grow in leaps and bounds. This is despite the fact that there has been some not-so-positive press regarding the YouTube ad controversy. In fact, programmatic is here to stay, and continues to assist brands in reaching the right crowd-at the right time-in the right places.

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11 May

Native Ads are Here to Stay

If you were to look up the definition of native advertising, you would see that it is content in an online publication that resembles the publication's editorials, but is paid for by an advertiser and intended to promote the advertiser's product. In other words, the advertisement is somewhat camouflaged to appear relevant to its surrounding content.

There are those who adhere to the notion that native advertising erodes consumer trust, or compromises the wall that exists between editorial and advertising. Some have even compared it to "trickery." But as the age-old adage says, "The proof is in the pudding," and the numbers indicate that the native "pudding" is here to stay. In fact, according to a recent study by eMarketer, the spending on native digital display in the United States is expected to increase by an astounding 36.2% this year. This will equate to the sum of $22.09 billion spent on this recent genre of digital advertising.

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04 May

Attention is Crucial for Ad Success

With the proliferation of devices, screens and platforms, it is much easier in this day and age to reach the right audience with video ads. But how effective is the reach if the attention is lacking? And if the attention is lacking, how likely is the inattentive consumer to consider making a purchase?

According to Nielson research, the attention that consumers pay to a video directly corresponds with the ad recall. This is not groundbreaking news, however. How often have you been watching a program on television and get distracted? Suddenly your mind goes to the source of distraction and your attention to the program is gone!

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26 April

Three Ways Marketers Can Beat Today's Ad Fraud

Forbes.com has published an article by Genius Monkey CEO, Clint Ethington, in which he expounds on the importance of combatting the effects of ad fraud in the arena of online advertising. It's titled Three Ways Marketers Can Beat Today's Ad Fraud.

Ad fraud is a $7 billion-per-year problem in today's digital online advertising. Through nine years of tireless efforts by the "Intelligent Primates" on our Genius Monkey team, we have developed the three best methods to combat this malicious activity. In fact, our methods have been successful in eliminating more than 130% more ad fraud than our nearest competitor! These three methods are...

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24 April

Attributing Success to the Right Place

With the millions of websites that exist in the cyber world, the information highway can guide visitors to a practically infinite number of destinations. So how can you get potential consumers to your website? There are actually two ways that Internet surfers can get to your page. They might see your ad, which may make an impression on them, and they may navigate to it later. Or they might just click on your ad and get there right away.

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31 March

How Your Website Speed Measures Up

Genius Monkey is excited to announce the newest utensil in our technological toolbox; it's called Genius Monitor, and it's designed to help our clients better understand how their website is performing when it comes to their page speed.

Genius Monkey checks to make sure that not only its code is loading properly, but that the load time of the site is below a given threshold. In short, this service generates information that will help clients determine how they stack up to the current industry benchmarks for page speed, and protect them from spending money on ads on a site that may be down.

We live in a world of high demand when it comes to internet speed. We have grown to expect almost immediate results when we click on a link. In fact, 53% of mobile site visitors will leave a page if it takes more than three seconds to open. This is a problem, insomuch as the average time it takes for a landing page to fully load is 22 seconds! It's a critical factor for marketers to design websites that provide fast web experiences across all industry sectors. Whether they're paying bills online, searching for product reviews or looking to read a specific article right away, if the results aren't delivered quickly, the users will simply move on. Genius Monitor takes the guesswork out of finding out.

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10 March

Network Reporting and Analytics Don't Always Match Up

Attribution, validation and bot detection are more important than ever; especially when there are so many discrepancies between analytics and the network reporting. As an example, let's say that a programmatic-based ad server like Genius Monkey (or someone like DoubleClick, for that matter) reports that they delivered 5000 clicks, yet Google Analytics only shows 3000 clicks. That can leave a marketer wondering about the integrity of the reports.

It's not uncommon for marketers to use multiple tools to get an understanding of how users interact with the product they're advertising. While these tools can complement one another, they can also result in data discrepancies, and when the data is inconsistent, it's hard to trust, unless you understand why.

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03 March

Are Mobile Conversions Eclipsing Those of Desktops?

There are many experts in the marketing industry who feel that it won't be long before mobile commerce dominates over PC-based sales. In fact, recent polling data indicates that there are many people who believe that this "domination" has already begun.

Recently, 2,773 American adults were surveyed* regarding their online habits. The majority of them revealed that they spend more time with their mobile devices than on their desktop computers. Rather surprising is the fact that the majority also revealed that they conduct more transactions over their smartphones than on their desktops. Case in point, the numbers indicate that the amount of online purchases conducted on mobile devices outnumbers those conducted on the PC-by more than double!

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24 February

What We Can Learn from the Car Dealerships

Recent studies have shown that being present and available for consumers as they conduct their initial online searches is a crucial factor in order to drive customers to your website, or through your doors. A prime example of this is the automotive industry. To win the sale of a car, these early "micro-moments" must be won by the dealer, first. This is a lesson from which all businesses can learn.

Today consumers rely more and more on digital (especially mobile) to assist them through their car shopping journey. By searching, they can get real-time advice from others, find the best deals and research what purchase would be right for them. This has been evidenced by the fact that one-third of all adults in the United States views car content on popular video-sharing sites, like YouTube, at least once per month.

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17 February

90% of users start on one device and convert on another

Most internet users of today experience media on a number of screens, such as their smartphone, computer, tablet and television. This means that a user may start a function on one device, yet finish it on another.

Here's an example:

Have you ever searched for product information on your mobile device, then continued your quest once you're in front of your computer? According to recent Google research, 90% of users do just that: Start on one device and finish on the other. Whether someone is using their desktop at the office, or their smartphone during their commuting hours, constant connectivity means that users are getting online using different devices throughout the day.

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03 February

Profits Over Campaign Metrics

According to a recent forecast by eMarketer, it is estimated that close to 80% of every dollar spent on advertising will be allocated to programmatic in 2017. This number equates to a whopping $32.56 billion for the year! There is no room for doubt that programmatic is here to stay; especially in light of the fact that by the end of the year, that number is expected to grow to 84%.

The programmatic ad industry is continuing to grow in leaps and bounds. This is despite the fact that there has been some not-so-positive press regarding the YouTube ad controversy. In fact, programmatic is here to stay, and continues to assist brands in reaching the right crowd-at the right time-in the right places.

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27 January

Google is Now Penalizing Interstitial Ad Placers

The key to online success is to drive quality targeted traffic to websites that are easy to understand, and simple to navigate. It must be transparent WHO you are, WHAT you sell, WHERE it can be purchased, WHY consumers should purchase it and HOW they should do it.

When you use a search engine like Google, your goal is most likely to find the most appropriate answer to your questions, no matter what device you happen to be using. There has been a recent change made that will make it much easier to find the content you're looking for.

While most of the pages on the Internet are readable without making adjustments, there have been many occasions where the underlying content may be hidden by an interstitial, forcing you to take action before you can even see what lies beneath.

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20 January

Animated Ads with HTML5

HTML5 is the latest and greatest version of the HyperText Markup Language that was developed in the late 1980s. It was meant to describe documents that linked to one another. Back in the day, the role of HTML was rather simplistic-to help describe the structure of documents and to permit them to cross-link. Today it's used to enhance a text file with bits of code (or markup) that describes the structure of the document. It's not unlike what your high school teachers would do to your English essay when they'd correct it. They'd mark it up with their red pens to show you what needed to be changed to improve the quality of your project.

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13 January

Genius Monkey on Battling Ad Fraud

In December of 2016, a cybersecurity firm called White Ops announced that Russian cybercriminals had built a new high-tech ad fraud enterprise. The scheme involved showing real ads to fake people, and to date, has syphoned over $180 million from the online advertising industry.

This highly sophisticated bot farm operation is called "Methbot," and according to White Ops COO, Eddie Schwartz, "This is a very advanced cyber operation on a scale no one's seen before."

The way this operation works is that companies pay millions of dollars to place costly video ads. They would deliver the ads to what appeared to be major websites. In actuality, the bad guys had created over a quarter-million counterfeit websites that no real people ever visited. This gave them the ability to generate up to 300 million fake "video impressions" every day. They acquired over 500,000 blocks of IP addresses and configured each of them to appear to be a legitimate business.

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06 January

Marketers Should Remain Impartial to Screens

A recent study concluded that an advertiser on a primetime television broadcast could have reached 56% more adults (18-49) by also placing their video on YouTube. The screens that ads appear on are losing their relevance, but content, reach and timing will always be of the upmost importance.

In today's advanced technological world, there is very little that can't be viewed onscreen. Whether it appears on a television screen, a computer screen or on a mobile device ... we still see it. We pretty much watch what we want, when we want, and while the content of what we watch is very relevant, the screen that we watch it on is becoming less and less important. The line between "TV" verses "digital" is quickly fading to the viewers, and should be fading for advertisers, as well.

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23 December

Don't Put All Your Eggs in One Social Basket

According to leading marketing forecasters, the dollar amount that's spent on advertising via social media is predicted to equal what is spent on newspaper ad revenues by the year 2020.

This rapid shift in advertising trends has rocked the media industry over the past few years. Firms have started moving their marketing budgets from the more traditional advertising sources like newspapers, for instance, to online sources across all channels and screens. They are attracted to the native ad format, where their ads blend right into the users' newsfeeds on social platforms like Facebook or Snapchat.

There has been a distinct shift in the way people gather news, too. This can be attributed to the rapidly-growing expansion of social media platforms being implemented on mobile devices, as well as a steady increase in the sophistication of marketing technology.

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15 December

Click Fraud Contaminates Measurement and Validation

The measurement and tracking of today's advertising results is easily contaminated; plagued by malicious fraudulent activity. In order to validate the effectiveness of a company's ad spend, all efforts must be put forth to eliminate ad fraud from their programmatic advertising system. But as attractive as that sounds, is it really possible? The answer is a resounding "YES!" One way to accomplish this is to utilize the services of multiple (and reputable) third-party validation companies, incorporating just one of them to oversee what the others are doing with the campaign. At Genius Monkey, we use zvelo.

In an ideal marketing world, fraudulent and malicious inventory would be unable to make its way into the marketplace, and advertisers and agencies would not have to go to such extents to keep from having their measurement results negatively affected by fraud. Every active participant in the supply chain would make continual efforts to act as a checkpoint to catch, and eliminate it.

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09 December

Programmatic the Right Way

On average, only 5% of the consumers' time is spent searching; the other 95% is spent on reviewing content as they secure their decision on what to buy, and from whom. It has become obvious that customers don't always end up purchasing the brand they initially set out to buy. Facts, figures and information placed in front of their faces can sway their decision-making. In addition, the competition is actively seeking their business as well, bombarding them from every direction. Take car shopping, for example: Only 25% of car shoppers end up purchasing the brand of vehicle they initially set out to buy. The other 75% go elsewhere ... lost to the competition. This drives home the point that it's imperative for brands to continually engage with the potential customers ... on all screens, and across all devices.

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18 November

Holiday Searches

The holiday shopping frenzy has begun, and consumers are increasingly turning to the internet to discover what is in, who they should purchase from or where they should go to find it.

Last year, over half of the holiday shoppers polled said that they would be willing to buy from new retailers. They certainly don't stick with the same vendor just because they have been there in the past. Today's consumers want to find the best product at a fair price, and this is gold for marketers. But this can only be of value to these new retailers if they are on the ball-present when they're needed. And daunting as it may sound, if they are not there, they will not only lose new business, but they will end up losing existing customers as well!

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11 November

Being Present in the Moment

Most brand marketers recognize that we are now living in the future; at least technologically. Now, successful companies are recognizing that they must be there for consumers during the pertinent moments of their purchasing journey.

With the new mobile technology, advertisers can now reach out to more consumers than has ever been possible in the past. Thanks to the advancements in programmatic digital marketing, engaging consumers in all walks of life has become much easier; but they must be present in the moment!

While technology flourishes, there are also complex challenges that arise; begging questions by leading marketers, such as:

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04 November

Ad Blockers - Hindrance or Helpful?

Online consumers are used to seeing ads pop up as they browse the internet. This is not a bad thing. In fact, with the programmatic technology in full swing, these ads can be a great assist to consumers as they search for products and services that they have heretofore displayed an interest in.

That fact, however, has spurred certain technology companies to introduce software that effectively blocks ads from coming through to them, allowing them to surf the internet practically ad-free. These software programs are referred to as "ad blockers."

When first looked at, the statistics regarding ad blockers look like they could be a death sentence to publishers, but fortunately, that is not the case; there is a silver lining to this cloud. According to Clint Ethington, CEO of Genius Monkey, "The silver lining to this is not silver at all; it's platinum!"

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21 October

The Up and Coming Programmatic Native Ads

Nearly 70% of all smartphone users look at their phones within 15 minutes of waking up each morning. Their uses may vary; glancing at the morning's news stories, catching up with friends or watching videos that entertain them. All said and done, we tend to place our mobile devices right smack-dab in the center of our lives.

Brand marketers have been adept at transforming content for mobile devices, and the advertising industry is continually striving to keep up. Now, however, the industry is beginning to pull ahead as it adopts and incorporates native ads.

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14 October

Digital Advertising and the Super Bowl Frenzy

Brand marketers will give up a record $5 million for a 30-second ad during the FOX broadcast of this upcoming 2017 Super Bowl. However, things are a bit different this year. Because of the chatter about the game happening online, those wanting to market their goods in conjunction with the big game are also pouring record amounts into their digital advertising platforms.

According to Jesse Cahill, head of planning for North America at Essence, "You don't necessarily need to be in the live broadcast with the rise of the cultural wave for particular events. There's a lot that happens before the event, or in the cultural zeitgeist of how people build anticipation for that event, and how that affects people when they're thinking about that event."

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30 September

Beyond Reach, Frequency and CPM

According to recent research, less than 30% of small businesses use website analytics. In fact, 18% of them admit that they do no tracking at all. Also, one third of advertisers indicate that they don't know which digital marketing tactic produces the largest positive impact on their bottom line. As an example, 26% say that it's email, 17% say it's SEO, 15% indicate that it's paid search and 5% speculate that it's online display advertising. So where is the truth?

True "programmatic" digital media is stepping up to take its place amongst the most effective means of advertising. Unlike traditional marketing tactics, which can more or less approximate what people see, programmatic digital media can precisely measure how people think, and what they do. Needless to say, this offers a very positive impact on marketing strategies, creative and successes.

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23 September

A High Bounce Rate is Not a Problem

A High Bounce Rate is Not a Problem ... As a Matter of Fact, It's to Be Expected!

Here's why:

  • People are watching something else, or possibly involved in a project when they see an ad
  • They may be watching the game, or a movie, or even funny YouTube videos that they don't want to break away from ... BUT ... they may click on the ad to get the name of the company, with intentions of going back to it when they get a chance
  • Because cookies can be dropped after a set amount of time, by the time the viewer eventually gets to the customer's site, it may not be credited to the ad, but it will count for organic, direct traffic or even a paid search ad
  • With new and broadening knowledge of conversion optimization and website design, users needn't navigate deeply into a website to locate info they are seeking. They can land on one specific page, glean the information they are looking for, and exit again without having to click on anything. While counted as a bounce, they actually only left the site because they got the product information, contact info, address, price, etc. they were looking for.
  • Analytics programs like Google Analytics only register a time on site or a second page once they go to an actual second page. This means a visitor could have spent 20 minutes on your landing page then left and analytics would show a bounce. Not very fair to the hard working ad that brought them in huh?

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16 September

360 Videos - Are They Worth the Cost?

The future has arrived, and it's called 360 Degree Immersive Video. Viewers can now submerge themselves into the middle of a scenario rather than watch it from the sidelines. This goes for all kinds of productions, including sports, music, tours, exploration and more.

With traditional film and video, the director films what he wants. The editor then determines the right moments and the proper angles that he deems most effective. In other words, you see just what the director and the editor want you to see. However, with the remarkable new technology of 360 video, you can see exactly what YOU want to see. This means that viewers can look at the video from every angle by simply swiping or moving their phone or tablet around-there's no headset required! You can look up, down, left and right. You can even turn around and look behind you. It's as though you're standing in the middle of the scene!

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09 September

Measurement and Validation

There is no denying that mobile digital advertising has become a key component for brand marketers. Recent data indicates that there are more than 200 million smartphone and tablet users in the United States. Mobile now represents 65% of all digital media time, with mobile applications dominating that usage. Since 2013, desktop has lost 12 percentage points and has now receded to 35% of digital time spent.

But, while it's pretty clear that mobile is continually on the rise, marketers would be remiss to place all their eggs in one "digital basket," and allocate 100% of their advertising budget to mobile. That's because, contrary to what some believe, conversions are still higher on desktop. In fact, most e-commerce transactions are still taking place on the PC, so a multi-platform strategy is essential.

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26 August

Reaching Out with Beacons

Marketing advancements working hand-in-hand with technology are once again undergoing major breakthroughs, and Genius Monkey is, as always, on top of the action. We want you to be aware of this up-and-coming tech-assisted form of advertising that is creating quite a buzz in the advertising world ... it's called a "beacon."

Beacons are inexpensive pieces of hardware. They are small enough to be attached to a wall, or placed on a countertop. They're also very battery-friendly, using low-energy Bluetooth connections to transmit messages or prompts directly to a mobile device, such as a smartphone or tablet. They are not Apple device-specific, so they can be used across your entire customer base. In other words, one need only to have a smartphone or a tablet to see it. However, consumers must provide an explicit opt-in, download the appropriate mobile app and provide access to his or her location. The beacon gathers no data or info, it simply transmits a message, so privacy should not be a concern.

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19 August

Virtual Reality's Place in Marketing

Technology is continually advancing in the world of programmatic advertising. And as technology changes, so does Genius Monkey. We have always been on the cutting edge of advancements, ready to implement whatever we can to further the targeting efforts for our clients.

As new technology comes along, we like to share it with our followers. Virtual Reality is one of those advancements that may one day be commonplace in the advertising industry. Whether it will be effective or not still remains to be seen, but we are betting that it will have a place.

Here's an example of how virtual reality may come into play one day:

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05 August

A Benefit of Effective Marketing

In July of 2011, consumers were introduced to a new way of acquiring razors and the blades that go with them. They became available at a fraction of the cost of purchasing them from a retailer, and the goods would be delivered right to customers' doorsteps. It was called Dollar Shave Club.

In July of 2016, the multinational consumer goods company, Unilever, acquired Dollar Shave Club, reportedly paying $1 billion dollars in cash.

This narrative is the perfect example of just what effective marketing can do. It's important to offer quality products, but it's not the products alone that create success, nor is it the price. A company can only achieve a strong online presence and through-the-roof sales because of effective, programmatic marketing; placing ads in front of consumers with the highest propensity to buy.

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28 July

2016 Marketing Technology Summit

The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to present the eighth annual Marketing Technology Summit, presented by Genius Monkey

This event is billed as the largest gathering of B2B marketing professionals in the entire state. It is to take place on Thursday, August 18, 2016 at ASU SkySong, located at 1475 N Scottsdale Rd in Scottsdale, Arizona (Room 130). Registration opens at 12:30 pm and the opening remarks begin at 1:00 pm.

There will be more than 200 marketing professionals skilled in business-to-business marketing, sales and technology in attendance. The event lasts a half-day, and will feature top-tier educational opportunities, along with the chance to network with industry leaders from AZTC and BMA.

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22 July

Micro-Moments Are Crucial Moments for Marketers

In this hurried, techno-savvy world, there are micro-moments that occur all throughout the day, and throughout the population. A micro-moment is when somebody instinctively turns to a device (usually a smartphone) in order to learn something, to do something, to discover something, to watch something or to buy something. These moments are rich in intent; when decisions are made and when our preferences are shaped. We frequently turn to our mobile devices to help us find the correct solutions. This opens up a whole world of opportunity to brand marketers, who have the solutions that the consumers are seeking!

Since the advent of the smartphone, consumers have learned to rely on their mobile devices to help manage their busy lives and create advanced plans. As an example, take a look at a few facts about smartphone users (which, at last count, was about 60% of our nation):

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15 July

6 Marketing Myths

The majority of digital marketing-savvy companies utilize Facebook, banner and video ads to market their goods and/or services. In an effort to optimize CPC and CPV people try different things. What they don't know is that sometimes changing things to get a better CPC may look sexy, but can be detrimental to the campaign's actual success. Here are six marketing myths recently talked about with Facebook:

For marketers who are new to Facebook, creating an ad can be daunting. One must figure out the "wheres," "hows" and the "whats" of it all, as well as how much money should be spent, and where it should be spent, in order to make the ad as effective as possible. There are all kinds of marketing execs out there who are more than willing to dole out all the advice you want, but then, is the advice they give, good advice?

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24 June

Draw More Clicks with Effective Creative

Strategic placement of search ads is extremely important, but the effectiveness is stifled without a creative factor that increases relevance and draws in the clicks.

Creatives should be tied to keywords

The consumers of today are on the move. They run price comparisons at the department store on their smart phones, they review the news on their tablets while riding the bus, and receive notifications on their smartwatches. Today's consumers are constantly connected ... and very mobile!

The fact that so many mobile screens are being utilized-every minute-everywhere-it opens up a whole new world of marketing moments. For instance, someone looking for a tire shop during lunchtime on their work computer is probably considering purchasing new tires, and looking for the best deal. However, someone looking for a tire shop at 4:42 p.m. from their mobile smartphone is most likely standing next to their car on the side of the freeway with a blowout. Which ad will you serve?

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17 June

Bringing Customers In with Mobile Search

Back in the day, when someone wanted to find a product, they had to physically shop around, or grab the Yellow Pages and make dozens of phone calls in order to locate the item they were looking for. That is no longer the case, and phone books have practically become obsolete. In this day and age, we have another device to guide shoppers through the doors of retail establishments - searches on mobile devices.

When today's shoppers want to learn about a product, or find it, or buy it, they simply turn to their smartphones. In fact, because 80% of internet users own smartphones, there are more searches conducted on mobile devices today than on desktop computers. Correspondingly, more than half of all internet traffic is generated from smartphones and tablets. Current reports indicate that mobile digital media time in the United States is substantially higher (51%) than desktop time (42%). In other words, the trend in using vertical screens (mobile device usage) compared to all other screen use indicates that we're well past the tipping point of desktop versus mobile.

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03 June

Programmatic Explained Video

Click Image to Watch Our Video That Simplifies The Explanation of Programmatic Advertising

Marketing is a whole new ballgame these days. Used to be that marketers would have to advertise to the masses in hopes that a few of the right people saw their ad and made the purchase. It was like using catfish bait to try to catch a deep-sea marlin.

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27 May

The Imperative Role of Split Testing

Effective marketing involves a great deal of expertise and technology, which is why Genius Monkey employs marketing scientists that stay on top of it all. However, even being the high-tech industry that it is, marketing is not an exact science, but more of an art form; continually changing and improving.

There are many effective ways to generate traffic coming into your website, or landing pages. These promotional campaigns are designed to attract a targeted crowd of online web visitors; all with the intention of converting each visit into a lead, or better yet; a sale.

Genius Monkey has tried and perfected the method of programmatic advertising, which determines, and targets, the group of consumers most likely to buy. However, once your crowd is determined, there are means by which Genius Monkey can increase the traffic to a site or landing page.

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20 May

Current Video Trends

Once upon a time, when brand marketers wanted to attract the attention of their targeted consumers, they would first think of television advertising. Today's marketing platforms (the successful ones, anyway), are considerably different. It's not the products, nor the televisions that have changed, it's the devices upon which targeted customers are viewing the ads. Now they are reaching for their phones, and tuning in to video share sites.

No longer is this a one-screen society; we exist in a multi-screen, multi-platform existence, in which one third of today's consumers report that they don't subscribe to cable television, and have no intention of doing so. This crowd is known as the "cord cutters" or "cord nevers," and because they no longer watch television, the marketing world must reach them in a different manner, and that manner is called Online Video.

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13 May

Don't Underestimate Mobile Engagement

Today's consumers no longer have to peruse giant shopping malls and mega-stores in order to find products and services on which to spend their money. Statistics indicate that 1 in 3 of the world's population now owns a smart phone, which is like saying that one third of the world carries around a retail outlet in their pocket!

Any business or company that has failed to recognize the pertinence of the multibillion-dollar mobile engagement movement is missing out on a great deal of opportunity for growth! This is evidenced by the fact that 84% of smartphone owners use them to research products or services before making a purchase, which is a 17% lift over last year. And once they make a decision to buy, 73% of them will use their devices to make the actual transaction happen.

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05 May

Video Strategies for the 2016 Summer Games

Advancing quickly to the front of the marketing strategy line is the 2016 Summer Olympics. There is little doubt that sports content, as well as real-time marketing, will play a key role in your Olympic advertising plan. However, businesses may want to consider broadening their video strategy so as not to lose a significant portion of the advertising opportunities.

With the Summer Games quickly approaching, it's a sure bet that fans will be tuning in around the world as they watch athletes from around the globe compete in this 17-day sports frenzy.

Of course, many viewers will be watching the goings on on television, but the role that digital plays during this event shouldn't be neglected or underestimated. Within the last year alone, the watch time for sports such as track and field, volleyball, gymnastics and swimming was greater than that of all the content ever broadcast on ESPN ... by 30X! And those numbers are only going to swell when the Summer Games take center stage. To drive this point home, video searches on YouTube and other video sharing channels during the last Summer Games trumped not only the last World Cup, but each of the six past Super Bowls as well.

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29 April

Proven to work yet only 1 out of 4 companies do it?

The vast majority of people who visit a website for the first time end up leaving without initiating some sort of requested call to action-98% to be exact! That's what has driven the conversion rate of online shoppers to a measly 2%. Conversely, an effective retargeting campaign can boost ad response up to 400%. For this very reason, brand marketers are beginning to place their focus on retargeting, in an effort to lure website visitors back. The importance of this practice has become so evident to marketers, that 20% of them now have budgets set aside just for that purpose.

The concept of retargeting can be compared to a customer that walks into your store and asks about a particular product. They then turn around and walk out without buying what they were asking about. You have a pretty good idea that the customer will either be back, or will end up purchasing the item somewhere else. It almost makes you want to send a few members of your staff to follow that potential customer around, constantly reminding them about your store, so they make the purchase there. You want them to remember the name of your establishment, and not that of your competition. In the real, physical world, that wouldn't be practical ... nor affordable (unless you want your employees to be charged with stalking and harassment). But in the world of online marketing, it's a reality!

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14 April

Genius Monkey Strikes Deal with Zvelo, Taking Brand Safety to the Next Level

SUMMARY: In order to protect the brand safety and ROI of each of their programmatic advertising clients, Tempe, Arizona-based Genius Monkey will take it up a notch by implementing the malicious detection and content categorization via their new partner, zvelo, out of Colorado.

Phoenix, AZ (USA) - Genius Monkey is pleased to announce that they have struck a deal with zvelo, the leading provider of website content categorization and malicious detection services.

Genius Monkey is committed to pushing the digital advertising industry forward, using a combination of holistic and agnostic state-of-the-art technology, coupled with an unprecedented concept of customer service.

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01 April

Email Opening Lines that Pop!

Using our advanced programmatic targeting technology, Genius Monkey can reach out to the right consumers at the right time, generating a great number of potential customers. However, your marketing campaign is only as good as the manner in which your sales team follows up! This is especially true regarding the effectiveness of your emails, and how well you are able to capture the readers' attention from the very first line. Many emails go straight into the trash file because of boring, non-engaging opening lines. Most of the potential consumers that your sales staff is responding to don't have time to read everything that comes across their screen.

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24 March

Boost Viewer Engagement with Video Based Sites

Placing video ads on YouTube and other video based websites used to be a sideshow in the circus of advertising and marketing. However, over the last few years, online video ads have become one of the star performers in the center ring.

New studies have proven that by rethinking and adjusting the role that video based sites play in your marketing strategy, you can increase viewership (particularly by the millennial crowd) by 42%, and your engagement can be multiplied tenfold. In addition, the possibility of boosting viewership of videos from the past by 500% is a reality. Consider some of the following research:

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17 March

Need for Speed

We live in a world of "got to have it now," "want it immediately" and "don't keep me waiting!" This is especially true for consumers using mobile devices. We want to navigate our way through our applications at the speed of light, with no expectations for delays.

It is imperative for marketers to recognize this "need for speed" and eliminate any issues that may cause slowdowns (if they want to keep the attention of the users). Once we humans get online, we are not unlike small children who expect immediate gratification. That's probably because most times we get it!

It has been ingrained in our minds that the answers we seek are at our fingertips, able to be accessed immediately. We expect our mobile devices to come through for us as we shop, research, or seek directions and/or instructions. Statistics indicate that 60% of consumers claim to make purchase decisions much quicker now then they used to, and they accredit this to their mobile online activities.

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11 March

Online Video Ads Drive Marketability Skyward

As time and technology move forward at an unprecedented pace, experts are reporting that the trend of embedding online video ads into their marketing platform has proven to be valuable to advertisers, as well as consumers. They affect consideration, purchase decisions, favorability and most noteworthy - sales.

For most marketers, one of the more obvious goals of video advertising is to increase brand awareness. Every company wants to reach as many consumers as possible, and in the most efficient and timely fashion. YouTube, along with several of the other video channels, can bring this lofty goal to fruition. According to experts, 65% of Google Preferred ads that were placed on YouTube alone, celebrated an average brand awareness, providing a lift increase of 17%.

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03 March

How Demographics Affect Your Ads

Before a business owner can raise startup funds and finance the launching of a company, they must first research and gather adequate demographic information to include in the business plan. This demography can include things like age, income, race, geographic area, gender and level of education. In addition, it may include marital status, the size of the family, shopping habits and other behavioral attributes. There may be a need to find out local demographic information, such as how many people in a particular area own their own cars, or go to college, or the number of homeowners that reside there, and how many of them are internet subscribers.

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11 February

Big Game as Statistics Revealed

There are very few programs in the field of broadcasting in which many look forward to the commercials; yet that is exactly what occurs every year with the broadcast of the Super Bowl. These creative ads are designed to make us laugh, make us cry or make us want the product that's being marketed. But it's not just our televisions upon which we intently watch these creative ads-we are searching them out on our other screens (computers, laptops, tablets and phones) to see them again ... and again.

In 2016 there were over 7.5 million incremental searches for the brands that advertised during the game. That's up by 40% from the searches that were conducted during last year's game. When compared to a typical television ad, this "second-screen-scramble" is indicative of a 7X response rate, even after taking into consideration the size of the audience.

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03 February

Football Fans and the Video Advertising

New information is shedding light on the reason why football fanatics are tuning in to video sharing websites for updates and content regarding their favorite teams, schedules, stats and game highlights. As a result, marketing professionals are learning the most effective ways that brands can connect with football fans leading up to the Super Bowl, during the game and throughout the entire season.

The NFL championship game (better known as the Super Bowl) is coming right up, which means that the competitors will soon get suited up and ready to do battle. No, I'm not talking about the football players, but the marketers who are ready to pitch their goods during the most-watched television event throughout the entire year. So watched, in fact, that a whopping 110 million viewers tune in annually to see the battle take place amongst the two best American football teams in the leagues.

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12 January

The Future of Advertising

Supported by search engines, as well as programmatic buying, video has become, if it's not already, the future of advertising and content marketing. And it isn't hard to see why.

According to a recent Neilson study, 64% of marketers anticipate that video will soon dominate their marketing strategies. Studies have shown that over 50% of today's companies are currently making use of this medium that has proven to be so effective. Clint Ethington, CEO of our own Genius Monkey, predicts that video will soon become the new mobile, and will substantially contribute to the billions of advertising dollars spent online, as well as offline. He also warns small businesses that failure to include video into their online marketing strategies may be perilous for their bottom line.

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08 December

Mobile Platforms Are On Fire!

More and more, businesses are noticing that mobile devices are playing a highly expanded role in how websites are displayed, especially in the ecommerce world.

A recent study has shown that 67% of people start shopping on one device and finish the buying process on another. And of those people, 90% expect a consistent cross-device experience. In light of this, companies are starting to place a greater emphasis on cross-screen viewing, especially since over 50% of all ecommerce traffic now comes from mobile.

One good example of cross-platform consistency is the use of "Programmatic Display". This is something that allows you to show particular content to specific consumers, at specific times, based on their shopping behaviors, personal profile, level of engagement and particular tastes. Displayed across ALL devices.

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23 November

'Tis the Season to be Spending

The holidays are upon us, and that means that the critical selling season for merchants is quickly escalating into full gear. With the holiday shopping season underway, a greater number of Americans plan to shell out more on holiday gifts this year than they did in 2014, according to new research from consulting firm Accenture.

And that means more dollars up for grabs as retailers introduce a barrage of marketing gimmicks and promotions to lure consumers into stores.

40% of Americans plan to spend more on holiday shopping this year thanks to increased optimism around personal financial situations, compared with only 25% who said the same in 2014. Yet overall, since the recent recession in our economy, consumers have remained guarded about their spending habits, forcing retailers to carefully select their audience and provide alluring deals in order to catch their purchasing eyes. Accenture found that 87% of consumers are effectively lured in by discounts of at least 20% on any given item.

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03 November

Be Memorable, Not A Memory

Content has always been king, but it now assumes a crucial role in the world of digital media systems. While difficult to connect ROI and effort, it is a well-known fact that blog posts, infographics, social shares, and videos are a crucial element when it comes to targeting, establishing, building, and maintaining long-term relationships with customers. Whether you use shock numbers, humorous content, or dramatic needs, make sure your stories are remembered! A recent study found that businesses who focus on emotional marketing messages first, and then promotional content second, are twice as successful at selling their products and services. This is why Programmatic Banner and Video ads are becoming more prominent. Programmatic advertising has increased a whopping 76% from last year at this time!

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29 October

Stressful, Yes, But We Love Our Job!

Being a successful marketer requires more than just working the job; it requires a sense of pride and passion for the ad world. It requires a broad knowledge of the technological breakthroughs, as well as the processes that create successful ad campaigns for clients. This, however, requires the ability to handle a great deal of stress, or to control your actions in a manner that thwarts stress. For instance, you may be concerned about how the Google Analytics statistics are shaping up. Maybe you're angry with Facebook for throttling your organic page reach, or perhaps the post you recently wrote isn't ranking in Google Search.

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21 October

Marketing Metrics

Using Metrics for Marketing Success

As long as there have been goods to sell, mankind has been actively marketing- compelling others to choose their goods over those of their competitors. Of course, the ad world has developed exponentially since the first trades of the ancient days were negotiated, and the competition is fierce.

Marketers are coming to the realization that a "sure bet" for a good return on investment is the dollars they put into their advertising budget. It's a widely known fact that most businesses have plans in place to increase their marketing budgets, but it's imperative that they spend it in the right places. They must determine where the money will be most effectively placed. Statistics reveal that the most effective spending comes in the form of a combination of search, SEO tactics, social advertising and remarketing.

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12 October

Second Screens and Digital for Marketing Success

Smart Phones and Tablets are Rich Tools for Brand Marketers

Smartphones and tablets are quickly becoming the television-watching companion of choice. People in general are now using their alternative screens to search for information about whatever they happen to be watching on their television or monitor.

Long gone are the times that one would have to go to the library to look at an encyclopedia to learn, for instance, how old a particular actor is. No longer must we call someone in other parts of the world to find out how the weather is. Now, anytime we want to grab onto any piece of knowledge, whether trivial or major, we just grab our smartphones and ask them! The answers come instantaneously.

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01 October

Draw Them In with Creative Content

At Genius Monkey we are often asked what "secret ingredient" we use in our recipe for consistently creating audience-grabbing content.

We let them know that the answer is simple: The ingredient most imperative for our recipe to success is "Discovery!" If you're not familiar with the term "discovery" as it pertains to marketing, it's all about collating and analyzing insights about various brands, their competitors and most important of all, the beliefs, behaviors and perceptions of their audiences. It enables Genius Monkey to formulate ample and accurate insights about our clients'businesses that leads to creative, well-written content that focuses on the interests of the targeted readers, alluring them, if you will, to look more closely at the businesses for whom we place creative ads.

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18 September

Is Your Business Following the Marketing Trends of 2015?

Because of advancing technologies and online innovations in a now digital world, buyers today are more sophisticated and knowledgeable, especially in the business arenas. They are well educated on the products and services that you offer before ever contacting your sales team to discuss making a purchase.

The sources that these B2B (Business to Business) shoppers refer to are generally varied, however some of the most popular means of content research are:

Interestingly, 40% of Business-to-Business buyers frequently share company blog posts. The material that is most trusted by B2B buyers is peer-reviewed user generated content; so trusted, in fact, that 97% consider it more believable!

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11 September

Football Season Equals Marketing Madness

It's kickoff time for the long-awaited football season, and the brand marketers are gearing up their strategies to reach out to the fans that are eagerly anticipating watching the games and creating the buzz. This is the "salmon run" of advertising, when the audiences' attention is there for the taking.

It seems that the popularity of the National Football League has grown in leaps and bounds and is at an all-time high. The demographics that are tuning in are expanding. Some of the fastest growing of these are women and Hispanics who, like the rest of the world, enjoy their sports across different screens and platforms. This blog will explain the most effective trends that will put your business in the ballpark, tackling the competition throughout the entire year.

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04 September

13 Habits of Highly Successful People

If you're anything like the average person, you have experienced frustration in the form of procrastination, stress and everyday distractions. It's completely normal to fall into these pits of aggravation.

Have you ever wondered how the world's most successful people handle these everyday nuisances? Surely their frustration is equal, if not much, much greater than those who have fewer responsibilities. So what are the habits they keep in order to stay sane in a world of chaos? This is the topic of this blog post.

A recent research project examined some of the top CEOs, innovators and entrepreneurs in an effort to discover:

  • How do they avoid distractions and stay focused?
  • How do they maintain a high degree of energy throughout the day without the assistance of caffeine?
  • How do they keep from procrastinating in the face of a particularly challenging task?

The following are habits that are commonly practiced by hyper-productive individuals. How do we know they are effective? Well, as the old adage goes ... the proof is in the pudding!

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18 August

Wearable Technology Meets Programmatic

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Wearable technology may be fairly new to the marketplace, but the idea certainly is not. Those of you who are old enough to remember the Dick Tracy television series, probably remember his special wristwatch. This futuristic piece of equipment allowed headquarters to communicate with him, offering information and instructions on his next assignment. As is usually the case, the future has caught up with the comics, and has even surpassed them!

It's undeniable that "wearables" (wearable technology) has become a buzzword in the world of digital marketing. The new technology is becoming so popular that advertisers can even run programmatic ads on wearable devices, creating yet another screen that consumers will be monitoring.

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18 August

Understanding the Optimize Sales Funnel

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A funnel is typically used when pouring one item from one container to another container, gathering the substance at the wide top and condensing it into a narrower stream so that it easily flows into the secondary container without spilling over.

At Genius Monkey, we use the funnel as a metaphor to describe the sales process from the very first contact of a potential customer, to the final purchase of the service or product being offered. The funnel, however, is a leaky one, in which items (sales opportunities) can drop out before reaching the end. This happens when the potential consumer loses interest in the commodity, or if Genius Monkey determines that the customer doesn’t fit the targeted demographic. In any case, the number of potential buyers going into the funnel is different than the number of consumers that reach the final exit point.

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13 July

Reaching the Masses

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No matter what goods or services that marketers are trying to push, the end goal is to connect with the right people at the right time. In order to make this happen, brands are embracing the programmatic platform in order to engage consumers and earn their brand love.  Here are three resolutions for brand marketers who are implementing programmatic in 2015.

There are several changes that have occurred in the marketing industry over the last decade, but one thing remains constant: the desire to engage the right people at the right time. For this reason, a great deal of time and resources are spent by brands in order to learn the insights of their audience, in hopes to learn more of their true motivations—what drives them, or excites them. This knowledge is critical in order to develop resonating creative that is compelling to consumers. But how does a marketer know that the target audience is being reached? This is where the Genius Monkey's programmatic technology comes into play.

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13 July

Advertising Terms

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It's hard to keep up with today's marketing innovations and the advertising terms that describe them. That's why Genius Monkey is ready to step in and handle your ad campaign for you. Knowing all of the ins and outs of the ad industry is our business, and we are known for being the best and most up-to-date at what we do. For those who are somewhat new to today's marketing world, here are a few definitions that may help:

Raw Ad Impressions

An Ad impression (otherwise known as a "view") is one instance of one ad appearance. One visitor can actually view many ads. A raw (or gross) ad impression is counted each time the advertisement is displayed to a visitor. This includes duplications and repetitious viewings. In other words, if one web page has six ads, there will be six gross impressions recorded - one per ad. Impressions are what track the number of views on a webpage or a webpage element. It is a standard metric that's incorporated into analytics software. By tracking the number of ad impressions, Genius Monkey can track the performance of each ad, making optimizing adjustments if necessary.

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17 June

Programmatic Explained

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There is no doubt that programmatic has changed the face of online marketing—nor is there any doubt that Genius Monkey is on the frontline of innovation to incorporate it into the advertising campaigns of their clients.

Programmatic Explained

Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time bidding. The term "programmatic" describes how online campaigns are booked, flighted, analyzed, and optimized by way of demand-side software interfaces and algorithms. Simply explained, programmatic advertising refers to an automated, technology-driven method of buying, selling or fulfilling ad placements. This is in direct contrast to the old method of traditional advertising, which involved requests for proposals (RFPs), manual insertion orders and human negotiations. There are two main categories within programmatic: Real-time bidding (RTB) and programmatic direct.

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17 June

Connect with the Millennials

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There are generational names for people born here in the U.S., starting with the Lost Generation (born between 1883 and 1900). Next came the G.I. Generation (born between 1901 and 1924). Then came the Silent Generation (born between 1925 and 1942). The Baby Boomers were next (born between 1943 to the early 1960s). The next generation was called Generation X (born between early 1960s and the early 1980s). Finally came the Millennials (born between the early 1980s and the early 2000s). The next generation is still in the making, but it is referred to as Generation Z.

It's the members of the Millennial generation that are brought up in a world of modern technology—those who have naturally learned to connect with society via their digital devices. They are constantly utilizing them, going from one screen to the next. In a recent study, it was revealed that the average Millennial has access to just over 7 devices. Of those polled, more than half claim that they utilize multiple screens on a daily basis.

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04 May

Non-Human Traffic affects Your ROI

Stand around the ad industry's water cooler long enough and you're bound to hear the topic of non-human-traffic (NHT) arise. And that shouldn't come as a surprise! Each month millions of advertising dollars are lost because of some form of this "no-count" traffic.

What is NHT?

Non-human traffic is a fraudulent practice that exists in the digital ad industry. In a nutshell, NHT is online traffic that is generated by a "bot" rather than an actual person. NHT can manifest itself in several forms, including click fraud and impression fraud. These bots cause clicks and impressions to be recorded, resulting in skewed Image titlemeasurements of success and fraudulent charges to the advertiser—even though these clicks and impressions were not the result of human views.

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23 April

Attribution: A Better Understanding

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Results can be yielded over several marketing channels through the use of programmatic search advertising. In addition, it remains pertinent throughout the lifecycle of the customer.

For this reason, it's important to track the value of programmatic ads across the entire customer journey, rather than measure only the conversions from a direct click, as so many advertisers tend to do. Your Genius Monkey account representative will work with you to help assure the accurate measurement of your results.

Don't Depend Solely on Last-Click Attribution

The last click is often credited by many advertisers as the only source of conversion. However, this method, which is referred to as "last-click attribution," doesn't offer a complete view of the true successful results that maximize your marketing success and enhance your bottom line.

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13 April

The Advent of Programmatic Buying

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In this day and age of evolving marketing technology, there is a great deal of ad inventory, spread over a scattered demographic. Commercials and advertisements of all kinds are broadcasts over a wide spectrum of devices and channels, and with the old traditional advertisements, the message may reach someone who is interested, but it's usually "by chance."

The advent of Programmatic Buying has afforded brand marketers a way to create a semblance of organization, funneling the messages towards a targeted audience that has, in some fashion, expressed interest or searched for a particular product or service. Using Genius Monkey's proprietary algorithms, the interactions of customers are consolidated into a single dashboard, allowing a strategy to be developed to better reach those consumers who are ready to engage. Genius Monkey can utilize the collected data to assess the effectiveness of the strategy they provide for their customers, and make changes as needed to increase effectiveness, thereby increasing the ROI. In other words, advertisers get a much bigger bang for each advertising dollar they spend! In addition, a value can be placed on each impression, assisting the marketer to prevent wasted revenue from their advertising budget, and to avoid aiming for an audience that is not predisposed to make the transaction, and will most likely not respond to the ads.

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07 April

Feed your Target Market with Real-Time Ads

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During the 2015 airing of the Oscars, Google delivered real-time display ads congratulating the winners … as they won! These ads drove watchers to buy (or rent) the winning movies on Google Play. Their goal was to create extremely relevant real-time marketing that corresponded directly to the on-screen action.

The audience at the Oscars was waiting with great anticipation to find out who would win each category, especially "Best Picture" of the year. But behind the scenes, Google was waiting, too, ready to push their ad creative as soon as the winner was announced. The nominees were read by Sean Penn, and Google had eight ads ready to go, one for each nominee. The instant that Birdman was announced as the winner, Google hit the switch for the Birdman custom creative. While the director, Alejandro González Iñárritu, and his cast took the stage, the congratulatory ads were hitting the secondary-screen devices. Within mere seconds, the viewers saw the ads and were able to go to the Google Play Store to purchase the winning movie. What would have taken hours to accomplish a few years ago, now took only seconds.

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07 April

Marketing Suggestions

Over the past decade, much has changed for marketers. However, there is one thing that has remained the same: the goal to reach their target audience in the moments that count. This is one of the reasons why brands spend so much time and money to learn what the insights of their audiences are. Marketers must know what the motivations are and what drives or excites them. With this understanding, one can design with creativity a marketing strategy that really counts. And knowing whether or not you are reaching the right people is where Genius Monkey's programmatic technology comes into play.

More and more brands are pursuing the programmatic technology as a staple in their marketing platform. As an example, Nike used real-time purchasing to deliver immersive 3D display ads across sites and applications in fifteen countries during the World Cup. Fans were able to interact with these moments after the game, and Nike realized over 2 million engagements!

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24 March

Seven Tips for Effective Marketing

Marketing is comprised of a host of factors, but the only factor that really counts is the results achieved by it. The key to achieving these results requires that you are adaptive and forward thinking. You must be involved with an effective marketing strategy that allows you to adapt your plans as new technology evolves, and nobody understands the evolution of technology more than Genius Monkey!

You may have noticed that those who are successful in their promotional strategies are usually very energetic, always thinking and coming up with innovations. They are also wise enough to bring in the experts when they aren't capable of doing it themselves.

In order to tap into this marketing magic, you need to be "in the moment" at all times with respect to promoting your business and reaching your marketing goals. No matter whom you are talking to, or what you are doing, you should be promoting your goods. This enthusiasm will help you achieve your marketing goals and will help you seek resources, which will help create high-powered results.

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24 March

How to Retain Customers

There is one thing that every successful business has in common: repeat customers. The reason a company generates repeat business is not always because they offer the lowest prices—it's because they are doing something to make the customer feel good about spending his or her money on the goods or services offered.

As an example, I do not patronize restaurants that are the absolute cheapest. If that were the case, I'd be eating fast food every day. I don't go to the barbershop that will cut my hair for the least amount of money; I go to the shop that cuts my hair how I like it. Oh, and it's a bonus if they remember my name or something about me when I go in!

Find a profitable business, and you will find a business that knows how to treat customers. Without commendable customer service, a business cannot stay afloat in today's marketplace. By placing your patrons at the top of your business's totem pole, you create customer loyalty, which is sure to produce long-term success.

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17 March

Genius Monkey nabs $2 million in funding - Phoenix Business Journal

Genius Monkey just closed on a $2 million funding deal, which will be used to continue the company's successful rise. Vik Thapar, principal of the funding company, Cypress Growth, said, "Genius Monkey is a good growing company; we're very impressed with them."

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09 March

Smart, Effective, Efficient Marketing

The evolution of the marketing world has led to a much higher level of efficient branding. This new, innovative technology offered by Genius Monkey can be leveraged by brand marketers, allowing them to reach out to their specific targeted consumers.

Online video advertising has stepped forward as a main player in this new wave of effective programmatic advertising. Digital video advertisements are stepping leagues ahead of traditional television ads. In addition, video creates the best branding and has a great by-product of a high number of click-through rates when done correctly through optimization.

More and more marketers are reaching out to Genius Monkey to manage their digital video campaign, using programmatic platforms. This technology automates the placement of ads, and it does so in the blink of an eye. Advertisers can traverse thousands of websites in order to reach the members of their target market.

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24 February

Utah Honda Dealers Association Boosts Website Traffic 142 Percent Year-Over-Year, Positions Dealers to Increase Car Sales Up to 10 Percent in 2015

The Utah Honda Dealers Association provides a collective voice and regional advertising support for seven Utah specific Honda dealers. While Honda's national brand generates much of the advertising content for the dealers, the Utah-based association helps local dealers tailor their ad messages to their customers' needs. For instance, in the winter months, the association may help dealers focus more on selling four-wheel drive vehicles while their counterparts in Florida are still selling convertibles.

Until recently, much of the Utah Honda Dealers Association's advertising budget went to television and radio placements. But in 2014, the association made a significant shift to more targeted digital ads, with the help of Google partner Genius Monkey, out of Tempe, Arizona. Genius Monkey specializes in optimized programmatic advertising, which is a unique approach to tailored digital marketing that intrigued the Honda Dealers Association.

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11 February

Advantages to Real Time Bidding

There are millions of marketing messages being delivered to the world's consumer population at any given moment. Today's technologically advanced media is capable of some incredible sources of advertising. However, no matter how advanced it becomes, the main objective will always be to get the right message to the right consumer at the right time. To be effective, it must be done at scale, with accuracy and in real time. In the past, targeting and relevance to a specific audience didn't exist … the messages were cast out to generic populations in segments, spanning across broad ranges of consumers, hoping that the message would pertain to at least some of those that heard it, or viewed it.

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15 January

Targeting the Right Consumers

For years, marketers have been trying to sell their goods and services by advertising to the general population, hoping that someone in the crowd would want or need what they're touting. That's like rowing your boat out onto the lake with the hopes of catching, let's say, a rainbow trout. Even though you're not sure that rainbow trout even live in this lake you're on, you place a mini marshmallow (who doesn't love marshmallows?) on the hook, and drop it in, hoping that the trout just happens to come by, see your bait, and take it. How much easier would fishing be if you knew:

  1. There were definitely rainbow trout in the lake
  2. When they eat
  3. Where they typically hung out and when they were there
  4. What they liked most to eat and what weather they liked to eat it in

If you knew all of this information, you'd fill your boat full of fish right away.

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01 January

Finding the Right Consumers

For years, marketers have been trying to sell their goods and services by advertising to the general population, hoping that someone in the crowd would want or need what they're touting. That's like rowing your boat out onto the lake with the hopes of catching, let's say, a rainbow trout. Even though you're not sure that rainbow trout even live in this lake you're on, you place a mini marshmallow (who doesn't love marshmallows?) on the hook, and drop it in, hoping that the trout just happens to come by, see your bait, and take it. How much easier would fishing be if you knew that there were definitely rainbow trout in the lake, where they typically hung out and when they were there, what they liked most to eat and in what weather they liked to eat it? If you knew all of this information, you'd fill your boat full of fish right away. This example is not unlike the effectiveness of programmatic advertising.

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15 December

Engage One on One with Programmatic

It's no secret to anyone in the marketing field that advertising is most effective when the three R's are achieved – the Right message to the Right person at the Right time. It used to be that this could only happen if there was a "perfect storm" that would result in all of the components to coming together. Traditionally, brand marketers could only offer campaigns that hit generic segments of an audience, with little relevant targeting. This creates an inefficient operation that slows down the fulfillment and strains resources. All of this is changing, though, with the technology of programmatic buying. These advances leverage data to allow the automation of marketing across channels, resulting in greater levels of targeting, efficiency, relevance and impact.

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01 December

Smart, Effective, Efficient Marketing

The evolution of the marketing world has led to a much higher level of efficient branding. This new, innovative technology offered by Genius Monkey can be leveraged by brand marketers, allowing them to reach out to their specific targeted consumers.

Online video advertising has stepped forward as a main player in this new wave of effective programmatic advertising. Digital video advertisements are stepping leagues ahead of traditional television ads. In addition, video creates the highest number of click-through rates of any other advertising platform.

More and more marketers and publishers are reaching out to Genius Monkey to manage their digital video campaign, using programmatic platforms. This technology automates the placement of ads, and it does so in the blink of an eye. Advertisers can traverse thousands of websites in order to reach the members of their target market.

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20 November

What is an Ad Impression?

An ad impression is a measure of the frequency with which an ad is seen. It is sometimes referred to as an "ad view." Every time an ad is displayed on a webpage, it counts as one impression. The number of impressions an ad receives depends on the number of times a page is located and loaded.

200 milliseconds is the life span of a programmatic ad impression.

Here is how it works:

  • Kathy Consumer clicks on a URL, and the content of the publisher begins to load in the browser.
  • The publisher may find information about Kathy Consumer stored in its data management platform (DMP).
  • The publisher sends available information to its ad server, asking if an ad campaign is available that would target Kathy Consumer.
  • If there is a campaign that matches Kathy Consumer's profile, an ad is served.
  • If there is not a campaign that targets Kathy Consumer, the server seeks to match the impression, programmatically requesting a response from selected traders, ad networks and supply side platforms (SSPs).
  • If the impression is not cleared, the server may seek to clear the impression in a direct, programmatic way, via private exchanges.
  • If the impression is again not cleared, the request is sent to an open ad exchange, in hopes of achieving liquidity.
  • Open ad exchange sends a bid request containing information on Kathy Consumer's browser, website URL and ad type to multiple bidders, including traders, ad networks and demand side platforms.
  • Each bidder processes the bid request, overlays it with additional user data and marketer's targeting and budget rules.
  • Each bidder's algorithm evaluates the request, selects the creative, and sends it, along with the optimal bid price to the ad exchange.
  • Ad exchange selects winning bid from bidders' responses through second price auction. Ad exchange also sends winning ad URL and price from winning bid to publisher's ad server.
  • Publisher's ad server tells Kathy Consumer's browser which ad to display.
  • Kathy Consumer's browser pulls the ad from the winning bidder's ad server and sends matching ad to browser.
  • The browser displays the webpage, including the matching ad.
  • Winning bidder's ad server receives ad tag data on Kathy Consumer's initial interaction experience.

And that is 200 milliseconds, the life of a programmatic impression. It doesn't take long, but there is so much accomplished, both for the consumer as well as the marketer.

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15 November

Ways to Identify Your Target Market?

In order to market what it is that your business has to offer, it's not only helpful, but imperative, to identify your target market. If you have a small business, and want to stay competitive with the bigger guys, you must zero in on those who will most benefit from what you are providing. 

There are those who say that they are targeting whoever has an interest in their products. There are those who narrow it down slightly and say that they want to reach out to fathers, or college students, or homeowners. These are good first steps, but they are too ambiguous. In programmatic marketing, specificity is a must. This doesn't mean that you need to leave out those that don't fit within your realm, but the whole purpose for going after your specific demographics is to focus your branding and marketing budget on the crowd that is most likely to buy your services or products. You must play the odds in a wise fashion to achieve the most effective bang for your buck. 

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01 October

Join the Programmatic Movement

The world of electronic media is continually changing, morphing into new, improved mediums for advertisers to peddle their goods.

In this day and age, virtually every media platform has been permeated by programmatic ad buying, and amongst those taking notice are the brand marketers. Last year (2013) these marketers spent over $3 billion purchasing programmatic ads. What's more astounding is that experts estimate that within the next three years, this number will soar to $8.5 billion! There are some major brands that have created in-house teams to handle their programmatic ad buying as they spend more on this type of advertising.

In the year 2013, close to half of the budgets of many brand marketers were set aside to spend on programmatic ad strategies, and that number is expected to escalate 50% to 83% by the year 2017. Trending in such a fashion, by 2020 nearly 95% of digital ad purchasing will be done programmatically. However, marketers must gain an understanding of the technology, which is continually changing, in order to take advantage of these programmatic ads and gain the highest momentum they can achieve from them.

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15 September

Make Your Ad Dollars Count

There are a lot of people tossing around the term "Programmatic" these days. Nonetheless, not everyone who has adopted this buzzword actually understands just what it is.

The idea of programmatic advertising spans a broad range of technologies that have virtually automated the methods of purchasing, placing and optimizing advertising. The human element has been replaced. Phone calls, faxing and lunch appointments are no longer a necessity for buying and selling advertising. With the new programmatic technology, marketers can purchase ads just like they would buy an item on Amazon or make a bid on eBay.

As much chatter as there is about this new form of marketing, you'd think that the entire advertising universe would have at least started to utilize it, but in actuality, it's still sitting on the ground floor. However, the elevator is rising and anyone who wants to stay competitive will soon be fully onboard. It is projected that in the U.S. alone, the spending on programmatic marketing will reach 9.8 billion by the end of 2014. That equates to approximately 20% of the digital ad market.

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01 September

New Technology for Online Advertising

The technology that drives online advertising is continually improving. In an effort to make the purchasing of ad space more efficient, new methods are constantly being tried and tested. Currently, those that buy media ads are leaning heavily towards making programmatic buying a part of their online marketing program. Real-time bidding is the backbone of programmatic buying, and last year the revenue from this RTB reached $1.6 billion. It is speculated that by the year 2017, 34% of all display-advertising revenues will come from RTB, and soon, programmatic buying will be a must for anyone who purchases media.

Programmatic buying automates all of the processes that, in the past, have caused headaches for advertisers. This automation has made programmatic buying a very powerful tool. Now buyers using RTB can set parameters, such as bid price and network reach. A programmatic purchase can layer these parameters with data that reflects the behaviors and information of a targeted audience ... all within the same platform. According to CRO for Simpli.fi, James Moore, "This means marketing professionals can define the budget, goals, and attribution model while the platform rapidly adjusts dozens of variables in real time based on performance to determine the right campaign settings to achieve the desired ROI." Online advertisers can spend more time working on creativity and less time pouring over spreadsheets, thanks to the algorithms that filter impressions based on the behavioral data of the targeted demographic.

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