10 August

Selecting a Digital Partner

In the complex landscape of today's media, an agency plays an integral role in guiding their clients in the direction of success, helping them put together and launch an effective digital ad campaign. Agencies, however, don't come in a one-size-fits-all package. To be a standout, they must be on the very edge of innovation, offering the latest technologies and advancements in cross-channel analysis, as well as other abilities.

In order to see success for their clients' ad campaigns and deliver the latest innovations and technology, agencies need a programmatic partner they can rely on—one that complements their unique strengths as the trusted strategic guide for their clients. And remember that picking a partner and staying with them is crucial if they are effective for your campaign. Data is power, and every time you switch partners, the snowball effect places your data stream on hold, and you must start the efforts anew.

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02 August

Loyalty vs. Numbers

When exactly is the most strategic time to advertise? While most would speculate that it would be right before a sale, recent research reveals otherwise! And, while the end game of advertising used to be all about making a sale, it goes beyond that now. Advertisers are starting to realize that the new "Holy Grail" of marketing is loyalty, and that making a sale is just the beginning.

The data below indicates the importance of loyalty, and what drives it:

  • 63% of Gen Z and Millennials agree they have many choices of where to shop, so a brand must show them loyalty to earn their business 1
  • Discounts and coupons came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them 2
  • 82% of consumers that rely on digital coupons while shopping redeem the offer within a week and 30% apply it less than 24 hours after receiving it 3
  • 76% of customers felt that receiving personalized discount offers based on their purchase history was important 4
  • 80% of consumers indicated they are more likely to do business with a company if it offers personalized experiences 5

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27 July

Why Marketers Need Effective Video Ads

To look at the marketing video statistics of 2018, it becomes evident that video is in high demand by advertisers and consumers, alike. This is why 87% of online marketers are currently using videos in their campaigns. However, just because video has a much bigger impact on brand awareness and market share, it doesn't mean that just because a brand marketer decides to incorporate video into the ad mix, it results in automatic success. A poorly produced video that isn't performing well isn't likely to capitalize on the true potential of programmatic video advertising. Marketers must know what consumers want before they can realize a truly impactful programmatic video campaign.

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20 July

Why Marketers Should Pay for Clicks, Not Impressions

The web lingo that we use today can be somewhat perplexing; even to some seasoned marketing experts! While most marketers know the difference between organic optimization and pay-per-click campaigns, fewer know the difference between an ad "impression" and an ad "click," and where their benefits lie.

An ad impression is when your ad appears in front of an internet user on any screen, and from anywhere in the world. A click-through is when someone places their cursor over your ad image and clicks on it, taking them to your site. Pay-per-click is considered to be the most effective way to buy advertising; it really takes all the guess-work out of the results. The advertiser knows exactly how many potential consumers will visit their site. Your site should be interactive, easy to navigate and appeal emotionally to the viewer.

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13 July

Evolving Consumer Search Habits

Mobile searches for (describe what kind) shoes for (what purpose) — (as in court shoes for racquetball) have increased by over 120% over the last two years!1 Shampoo, for instance, is a highly-searched item, but shampoo for (describe kind) — (as in shampoo for dry hair) has increased by more than 130% over the last 24 months.2 Also, over the same amount of time, mobile searches with the qualifier "for me" (as in best car for me) have increased over the last two years by 60%.3

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