11 October

Video Marketers Have the Advantage

Digital video marketing is a strategy that is oft times overlooked. When used in conjunction with a programmatic digital marketing platform, attention-getting videos are ideal for promoting products and services, and here's why:

  • A landing page that includes video makes it 53% more likely to show up on page one of the search engine results pages (SERP).
  • 46% of users take action after viewing a video ad.
  • An email with a video is 96% more likely to get a click-through.
  • Blog posts incorporating videos attract 3x as many inbound links as those without video.
  • 51% of marketing professionals worldwide name video as the type of content with the best ROI.
  • Marketers who use video grow revenue 49% faster than non-video users.
  • An effective 64% of consumers make a purchase after watching a branded social video.
  • Video on a landing page can increase conversions by 80% or more.
  • Viewers retain 95% of a message when they watch it in a creative video compared to 10% when reading it in text.
  • The average consumer spends 88% more time on a website with video.

Continue Reading
04 October

Holiday Shopping in the Digital Age

As the holidays approach, here are a few statistics to keep in mind:

  • 75% of shoppers in the U.S. use at least three channels while shopping
  • 61% of consumers will abandon loyalty if they find a store with quicker delivery
  • Mobile searches for "brands like ..." or "stores like ..." have increased by more than 60% over the last two years
  • Over 50% of shoppers indicated that they would like to see content that is personalized specifically to them
  • Searches for "Shopping near me" requests have exploded by over 200% in just the past two years.

Continue Reading
28 September

The Right Tools for the Job

Last week's blog was about the first half of Jeremy Hudgen's presentation to the crowd at the 2018 Digital Summit in Detroit. As promised, this week's blog is about the second half of his presentation, which is about the strategy, tactics and tools of a successful campaign.

It's essential for any marketer to have the right tools for the job, and to deploy the right technology to accomplish it. While there are a lot of new products and technologies coming out, many of them are just shiny objects that offer no solution to your marketing needs. A prime example of that would be geofencing.

Continue Reading
20 September

Imperative Attribution ... Spread the Word

Some of the most common concerns that we hear at Genius Monkey are:

  • I'm not sure that display advertising works
  • I've tried it before, but I didn't see the results I wanted
  • I have NO idea of how to accurately measure the results

These questions, along with several others are some of the topics that we addressed at the 2018 Digital Summit in Detroit. It was a screaming success, and Genius Monkey was proud to not only be a sponsor, but a contributing organization via the messages delivered by our CRO and Director of Client Solutions, Jeremy Hudgens. He spoke on developing and leveraging programmatic technology, and how brand marketers can be more efficient in how they acquire their media and optimize their messages towards what's actually working. Here are a few of the truths of what Genius Monkey has learned with the many campaigns that we have been involved with:

Continue Reading
14 August

The Growth of Effective Programmatic

Of late, the manner in which effective programmatic platforms price their inventory has undergone a sizable shift. In March of 2018, 338 billion ad impressions across 39 US supply-side platforms were analyzed by Getintent. Their findings revealed that 43.3% of these impressions were sold through first-price auctions, meaning that the highest bid wins an impression. Just last December (2017) the figure was significantly lower, when only 5.8% of the 171 billion impressions analyzed were sold in the same manner.

Continue Reading