During the year of 2017, and for the first time in history, the giant duo of Facebook and Google slipped in their market share. And, surprisingly, this came BEFORE the Guardian and the New York Times unleashed their exposés on the topic of Cambridge Analytica, in which it was discovered that Facebook had been aggressively marketing users' data with little transparency or agency!
Consumers expect their brands to be above board and honest. Here are a few facts to validate that consumers appreciate a brand's digital honesty now, more than ever:
Autonomous vehicles (otherwise known as self-driving cars (or driverless cars) are beginning to make their way onto our roads and highways. These latter-day driving machines use sensory data collected from their surrounding environment to navigate the roadways sans the help of a human driver. Case in point:
Now that we have turned the corner onto 2019 Street, Genius Monkey will take this time to reflect on the outstanding year we've had, and rev up for an even bigger, better year for the constant growth and improvement of the programmatic digital ecosystem!
According to recent research by Zenith Media, the boom of programmatic advertising will continue its momentum for years to come. As an example, they forecast these programmatic trends in 2019:
Any emerging technology inevitably enters the ring of advertising. Augmented and virtual reality, visual search, chatbots and voice commerce have all been on the radar of retailers as the next big possibility of marketing. Let's take a look at one of the newest kids on the block -- Voice Assistants.
Smart speakers, like Amazon Echo and Google Home have exploded onto the scene with a velocity and a pervasiveness that is pretty much unprecedented in the history of consumer electronics. There have been several remarkable findings about these voice assistants in 2018 that spotlight their unstoppable march into our living rooms and our collective consciousness. Here are a few statistics to back that statement up:Continue Reading
Perhaps the most noticeable change in the field of data analytics is how rapidly it's growing. Every year companies are able to gain more data from their customer interactions, and the lag time between feedback and insights continues to shrink. It's also true that customers are often very informed, coming to your website already knowing what they want, and how much they're prepared to spend. Data analytics is the means by which companies can better connect with those savvy customers.
In order to make use of growing data resources, companies will benefit from understanding how analytics and data capture works, and they'll want to devise an effective analytics strategy for the near and long term.Continue Reading