16 July

The Ten Commandments of Attribution Tracking

If you've ever heard any of the sermons that Genius Monkey preaches, you're probably aware of how much we believe in the profound importance of attribution tracking. We know how to help you lead your prospects right down the path to conversion.

These principals are neither hypothetical, nor speculative; they are tried and tested by the specialists at Genius Monkey, and have proven to be incredibly successful. Here is a set of commandments that Omni Monkey (the main brilliant ape of the bunch) has posted. The proof is in the pudding, as they say, and we have a great deal of pudding to look through!

Continue Reading
02 July

Digital Programmatic's Next Big Hit

The most important component of today's programmatic advertising is finding an audience that wants to hear what our clients have to say ... or sell ... or provide. The old "Spray and Pray" methods of marketing are gone. They've been replaced by precision tools that can target virtually ANY genre or special interest group.

But when you consider this rather recent programmatic turn of events and the effect it has had on the entire marketing industry, it's easier to comprehend the vastness of its effectiveness in other fields. As an example, let's take a look at the music industry.

Continue Reading
28 June

Genius Monkey Assists Health Care Company to Boost Conversions by 58%

A major US-based healthcare organization recently partnered with Genius Monkey in hopes of making needed improvements on some critical statistics. They were seeking help with reaching the most qualified candidates for their internal positions, increasing the number of employment applications, and reducing their time to hire.

Goals

  • Promote the employment branding and employment opportunities with nursing and physician candidates in several various fields of specialty
  • Improve awareness of special hiring events within local markets
  • Increase website visits
  • Increase email marketing contacts
  • Increase phone calls to recruiters
  • Boost the number of incoming job applications
  • Boost conversions

Continue Reading
26 June

Turning Data Into Dollars

Does it ever feel like you don't get as much done now as you did in years past? If you're like most Americans, you may need to evaluate just how much time you spend on your smartphone. According to recent data by the St Louis-based senior living community provider, Provision Living, we Americans are over-the-top with our phone use. As an example:

  • On an average, we spend 5.4 hours per day on our phones
  • Millennials spend 5.7 daily phone hours, compared to baby boomers, who spend 5 hours
  • Social media will take up the large majority of screen time
  • We spend an average of 64.5 minutes per day on Facebook, and 48 minutes on Instagram
  • Boomers spend 43 minutes per day on email compared to millennials, who spend less than 10 minutes per day on email, preferring other ways to communicate
  • However 13% of millennial and 5% of boomers say that they spend over 12 hours every day on their phones

Basically, if you're like the average American, you could spend one fourth of your waking hours on your smartphone streaming videos, listening to music, or checking messages.

Continue Reading
21 June

5G and Its Effect on Mobile Advertising

There's a new revolution in the near future for mobile communications that will change the face of digital marketing. This year (2019) marks the worldwide launch of 5G!

While it's been a long time in the making, 5G devices will finally make an appearance on the market this year, changing the digital . With this advent, we'll see 5G smartphones, tablets, always-connected PCs, and CPE deliver new, enhanced mobile experiences, which in the past were just not possible. And, the advancement of 5G is just getting started. As this technology continues to advance, even greater things are on the horizon.

Continue Reading