If you're a little confounded about the exact details of marketing attribution, don't sweat it too much -- you're not alone! But, don't wait too long to learn, or you'll fall further behind the eightball. Here's a few reasons why:
Up until a few years ago, tracking your success with attribution was a relatively simple funnel. Today, though, assigning a credit to a marketing touchpoint has never been more intricate -- unless you have a good grasp of how it's done, the right technology partner and an understanding of its importance. In fact, most marketers don't have a firm grasp on the true value of each touchpoint along their customer's purchasing journey, which means they can't say they're effectively spending revenue. At Genius Monkey, that's just what we do, so we know our way around attribution and the extreme importance of tracking success ... all so we can repeat it and improve upon it, which is the whole reason we optimize.Continue Reading
In this digital age of marketing, the competition is high, as are the stakes. Not only is it important to target and acquire customers, it's even more essential (and sometimes more difficult) to hang onto them.
Customer lifetime value (CLV) is defined as a measure of the present value of future cash flows attributed to the customer relationship. Analyzing the CLV of each prospect can get pretty tricky, especially in light of how difficult it can be to convert a customer from a lead to a purchaser. Nevertheless, you mustn't be discouraged -- you can be assured that your offerings are enabling loyal buyers to add more value to your company, and here's how:Continue Reading
If automotive brands and dealers want to flourish in today's digital programmatic landscape, they need to pay a great deal of attention to the flourishing population of mobile consumers. To ignore them would be sacrificing a huge part of the market, and here's why:
If you've been on the Genius Monkey website recently, you've probably seen a number of videos that we offer on various topics regarding digital programmatic. That's because video is progressing rapidly and will reach new heights sooner than most people would ever imagine. Here are a few statistics that iterate the point:
As we have mentioned in blogs past, Genius Monkey is proud to be a member of the Interactive Advertising Bureau (IAB), which is the national trade association for the digital media and marketing industries. As such, we take great interest in any legislation that deals with the privacy and protection of our nation's digital Internet users.
We are behind the efforts of the IAB in their recent appeal to Congress for federal privacy legislation to prohibit harmful data practices, and encourage compliance programs. Randall Rothenberg, CEO of the IAB, recently addressed a U.S. Senate Committee, urging Congress to pass legislation to create a federal regulatory framework based on privacy that will protect consumers and eliminate the possibility of a number of conflicting and damaging state laws.Continue Reading